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~person:"Franses, Philip Hans"
~person:"Malhotra, Naresh K."
~person:"Wirtz, Bernd W."
~person:"Zühlsdorf, Anke"
~subject:"Direct marketing"
~subject:"Strukturgleichungsmodell"
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Direct marketing
Strukturgleichungsmodell
Theorie
67
Theory
67
Marktforschung
62
Marketing
59
Market research
57
Marketing theory
39
Marketingtheorie
39
Relationship marketing
37
Beziehungsmarketing
36
Marketingmanagement
32
Marketing management
31
Direktmarketing
28
Consumer behaviour
27
Konsumentenverhalten
27
Electronic Commerce
26
E-commerce
24
Deutschland
22
Germany
21
Online-Marketing
17
Internet marketing
16
Structural equation model
15
Brand management
14
Erfolgsfaktor
14
Markenführung
14
Success factor
14
Market share
13
Marketingforschung
13
Marktanteil
13
Lieferantenmanagement
12
Social Web
12
Social web
12
Supplier relationship management
12
Brand
11
Internet
11
Markenartikel
11
USA
10
United States
10
Naresh K. Malhotra
9
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24
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16
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19
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6
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6
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5
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English
29
German
11
Author
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Franses, Philip Hans
Malhotra, Naresh K.
Wirtz, Bernd W.
Zühlsdorf, Anke
Holland, Heinrich
17
Kreutzer, Ralf T.
17
Mann, Andreas
17
Krafft, Manfred
14
Belz, Christian
11
Donkers, Bas
11
Sarstedt, Marko
11
Schwarz, Torsten
11
Peters, Kay
10
Ringle, Christian M.
10
Spiller, Achim
10
Dahlhoff, Hans-Dieter
9
Künzler, Hans-Peter
9
Hesse, Jürgen
8
Karlan, Dean
8
Temme, Dirk
8
Diepen, Merel van
7
Verhoef, Peter C.
7
Wirthgen, Bernd
7
Bauer, Hans H.
6
Goyal, Aparajita
6
Hildebrandt, Lutz
6
Häusler, Eduard
6
Liu, Qiang
6
Park, Jin Seong
6
Potharst, Rob
6
Tapp, Alan
6
Wagner, Ralf
6
Wood, Daniel H.
6
Aikin, Kathryn J.
5
Albers, Sönke
5
Bagozzi, Richard P.
5
Bliemel, Friedhelm
5
Dallmer, Heinz
5
Fatima, Johra Kayeser
5
Groß, Claudia
5
Göttel, Vincent
5
Hair, Joseph F.
5
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Erasmus Research Institute of Management
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ERIM report series research in management
5
Journal of electronic commerce research : JECR
4
ERIM Report Series Reference
2
International journal of electronic business : IJEB
2
Journal of marketing research : JMR
2
OSSENA - das Unternehmen nachhaltige Ernährungskultur
2
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
Diskussionsbeitrag / Institut für Agrarökonomie der Universität Göttingen
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovation and system dynamics in food networks 2007 : Proceedings of the 1st International European Forum on Innovation and System Dynamics in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 1st Forum, february 15-17, 2007, Innsbruck-Igls, Austria
1
International journal of electronic business
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International review on public and non-profit marketing
1
Journal of behavioral and experimental economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Lehrbuch
1
Public performance & management review
1
Review of managerial science
1
Review of marketing research
1
Rotterdam Institute for Business Economic Studies
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
Sozialökologische Forschung
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Saved in:
2
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
3
Determinants of online review credibility and its impact on consumers' purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012156386
Saved in:
4
Influencing factors of online reviews : an empirical analysis of determinants of purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
International journal of electronic business : IJEB
15
(
2019
)
1
,
pp. 43-71
Persistent link: https://www.econbiz.de/10012251164
Saved in:
5
Public social media services : a citizen's perspective
Wirtz, Bernd W.
;
Langer, Paul F.
;
Göttel, Vincent
; …
- In:
Public performance & management review
43
(
2020
)
6
,
pp. 1342-1358
Persistent link: https://www.econbiz.de/10012414903
Saved in:
6
Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
7
Technology acceptance in social media : review, synthesis and directions for future empirical research
Wirtz, Bernd W.
;
Göttel, Vincent
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10011487607
Saved in:
8
User integration in social media : an empirical analysis
Wirtz, Bernd W.
;
Nitzsche, Philipp T.
;
Ullrich, Sebastian
- In:
International journal of electronic business
11
(
2014
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10010390844
Saved in:
9
Determinants of social media website attractiveness
Wirtz, Bernd W.
;
Piehler, Robert
;
Ullrich, Sebastian
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
1
,
pp. 11-33
Persistent link: https://www.econbiz.de/10009766341
Saved in:
10
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
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