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~person:"Götz, Klaus"
~person:"Hinterhuber, Andreas"
~person:"Männel, Wolfgang"
~person:"Pepels, Werner"
~source:"econis"
~subject:"Aufsatzsammlung"
~subject:"Business-to-business marketing"
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Subject
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Aufsatzsammlung
Business-to-business marketing
Theorie
84
Theory
84
Marketingmanagement
52
Marketing management
50
Deutschland
49
Germany
49
Controlling
46
Marketing
39
Management control
32
Preismanagement
32
Pricing strategy
32
Strategisches Management
24
Kostenrechnung
23
B-to-B-Marketing
20
Product management
19
Produktmanagement
19
Lieferantenmanagement
17
Management
17
Supplier relationship management
17
Cost accounting
16
Physical distribution
16
Vertrieb
16
Betriebswirtschaftslehre
15
Business economics
15
Kommunikation
15
Strategic management
15
Beziehungsmarketing
12
Kostenmanagement
12
Relationship marketing
12
Unternehmen
12
Customer service
11
Kundenservice
11
Advertising
10
Führungskräfteentwicklung
10
Werbung
10
Dienstleistungsmanagement
9
Human Resource Management
9
Leadership development
9
Organisatorischer Wandel
9
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All
Undetermined
3
Free
1
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Article
15
Book / Working Paper
5
Type of publication (narrower categories)
All
Aufsatz im Buch
8
Book section
8
Article in journal
7
Aufsatz in Zeitschrift
7
Collection of articles of several authors
4
Sammelwerk
4
Handbook
2
Handbuch
2
Lehrbuch
1
Textbook
1
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Language
All
German
12
English
8
Author
All
Götz, Klaus
Hinterhuber, Andreas
Männel, Wolfgang
Pepels, Werner
Kleinaltenkamp, Michael
37
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Johnston, Wesley J.
18
Homburg, Christian
17
Lindgreen, Adam
17
Kowalkowski, Christian
16
Backhaus, Klaus
15
Sharma, Arun
14
Ulaga, Wolfgang
14
Geiger, Ingmar
13
Keränen, Joona
13
Baumgarth, Carsten
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Hofmaier, Richard
12
Terho, Harri
12
Agnihotri, Raj
11
Jacob, Frank
11
Rangarajan, Deva
11
Grewal, Rajdeep
10
Kumar, V.
10
Lilien, Gary L.
10
Plinke, Wulff
10
Schmitz, Christian
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Brennan, Ross
9
Christodoulides, George
9
Corsaro, Daniela
9
Ehret, Michael
9
La Rocca, Antonella
9
Mora Cortez, Roberto
9
Sharma, Piyush
9
Voeth, Markus
9
Casidy, Riza
8
Eggert, Andreas
8
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Published in...
All
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Journal of revenue and pricing management
2
Journal of business research : JBR
1
Journal of strategy and management
1
Praktische Betriebswirtschaft
1
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Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
22
Showing
1
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10
of
20
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1
B2B-Handbuch Operations
Management
: Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
2
B2B-Handbuch General
Management
: Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
3
Value first, then price : the new paradigm of B2B buying and selling
Hinterhuber, Andreas
;
Snelgrove, Todd C.
;
Stensson, Bo-Inge
- In:
Journal of revenue and pricing management
20
(
2021
)
4
,
pp. 403-409
Persistent link: https://www.econbiz.de/10012601012
Saved in:
4
First value then price : quantifying value in business-to-business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd
(
ed.
)
-
2017
quantification and organizational change
management
-- Part VI. Buying and selling on value : value quantification tools -- Part VII …
Persistent link: https://www.econbiz.de/10013181225
Saved in:
5
Thoughts: premium pricing in B2C and B2B
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Journal of revenue and pricing management
17
(
2018
)
4
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011922706
Saved in:
6
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10009672883
Saved in:
7
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
8
Value quantification capabilities in industrial markets
Hinterhuber, Andreas
- In:
Journal of business research : JBR
76
(
2017
),
pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
Saved in:
9
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
10
Editorial: Behavioral and psychological aspects of b2b pricing
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-5
Persistent link: https://www.econbiz.de/10011313584
Saved in:
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