//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Galekh, Maryna"
~person:"Weinberger, Marc G."
~source:"econis"
~subject:"Cultural identity"
~subject:"Emotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Darstellung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Cultural identity
Emotion
Humor
7
Advertising effects
5
Werbewirkung
5
Advertising
4
Gewalt
4
Violence
4
Werbung
4
Gender
3
Geschlecht
3
Consumer behaviour
2
Fernsehwerbung
2
Konsumentenverhalten
2
Kulturelle Identität
2
Television advertising
2
USA
2
United States
2
advertising
2
1989-2009
1
Außenwerbung
1
Bibliometrics
1
Bibliometrie
1
Gender differences
1
Geschichte
1
Geschlechterunterschiede
1
History
1
Men
1
Männer
1
Outdoor advertising
1
Personality psychology
1
Persönlichkeitspsychologie
1
Psychology of advertising
1
Social role
1
Soziale Rolle
1
Werbepsychologie
1
advertising history
1
advertising humor
1
aggression
1
arousal
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Galekh, Maryna
Weinberger, Marc G.
Gulas, Charles S.
3
McGraw, A. Peter
3
Warren, Caleb
3
Yoon, Hye Jin
3
Shortt, Harriet
2
Wang, Valerie Lynette
2
Wang, Yong Jian
2
Weinberger, Michelle F.
2
Abhishek
1
Altman, Morris
1
Badenes-Rocha, Alberto
1
Barney, Christian
1
Barsky, Adam
1
Beehr, Terry A.
1
Bettner, Mark S.
1
Betts, Jan
1
Bigné Alcañiz, J. Enrique
1
Boutsouki, Christina
1
Carter, Erin Percival
1
Chen, Jennifer J.
1
Christensen, Travis
1
Clark, Timothy
1
Clarkson, Gail
1
Crawford, Heather J.
1
Cruthirds, Kevin W.
1
Cárdenas-Egúsquiza, Ana Lucía
1
Das, Enny
1
Deshpande, Bilwa
1
Dubé, Laurette
1
Eisend, Martin
1
Emich, Kyle J.
1
Endrissat, Nada
1
Esmark Jones, Carol L.
1
Fayed, Abeer Elsayed
1
Fincham, Robin
1
Frandsen, Ann-Christine
1
Gelbrich, Katja
1
Gliniecka, Martyna
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
3
Handbook of developments in consumer behaviour
1
Source
All
ECONIS (ZBW)
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
2
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
3
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
4
The rule of culture in advertising humor
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
Handbook of developments in consumer behaviour
,
(pp. 83-117)
.
2012
Persistent link: https://www.econbiz.de/10009569463
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->