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~person:"Gao, Tao"
~person:"Keller, Kevin Lane"
~person:"Kitchen, Philip J."
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Marketingmanagement"
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Konsumentenverhalten
Marketing management
24
Marketingmanagement
24
Brand management
8
Consumer behaviour
8
Markenführung
8
Communication
7
Kommunikation
7
Marketing
4
USA
4
United States
4
Advertising
3
Beziehungsmarketing
3
Innovation adoption
3
Innovationsakzeptanz
3
Mobile Business
3
Mobile business
3
Mobile communications
3
Mobilkommunikation
3
Public relations
3
Relationship marketing
3
Werbung
3
Öffentlichkeitsarbeit
3
Brand image
2
Branding
2
China
2
Comparison
2
Corporate culture
2
Corporate reputation
2
Firm-wide IMC
2
Firmenimage
2
Integrated marketing communication
2
Internet marketing
2
KMU
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Mobile Marketing
2
Mobile marketing
2
Mobile phone
2
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Article
8
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Aufsatz in Zeitschrift
Article in journal
8
Aufsatz im Buch
4
Book section
4
Reprint
3
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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English
8
Author
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Gao, Tao
Keller, Kevin Lane
Kitchen, Philip J.
Ko, Eunju
8
Melewar, T. C.
7
Gierl, Heribert
6
Kumar, V.
6
Sheth, Jagdish N.
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Bruwer, Johan
5
Loureiro, Sandra Maria Correia
5
Rohm, Andrew J.
5
Sultan, Fareena
5
Thomas, Sujo
5
Bang, Nguyen
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Homburg, Christian
4
Kureshi, Sonal
4
Kushwaha, Tarun
4
Laroche, Michel
4
Martínez-López, Francisco J.
4
Parguel, Béatrice
4
Pauwels, Koen
4
Wiedmann, Klaus-Peter
4
Šerić, Maja
4
Abril Barrie, Carmen
3
Al-Homaidi, Eissa A.
3
Bae, Mikyeung
3
Bang Nguyen Viet
3
Barber, Nelson
3
Brasel, S. Adam
3
Calantone, Roger J.
3
Chawla, Deepak
3
Chen, Jing
3
Cuneo, Andres
3
Dahana, Wirawan Dony
3
Dekimpe, Marnik G.
3
Desai, Preyas S.
3
Eisingerich, Andreas B
3
Geyskens, Inge
3
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Business horizons
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of small business strategy
1
Marketing intelligence & planning
1
The journal of consumer marketing
1
The journal of product & brand management
1
Thunderbird international business review
1
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ECONIS (ZBW)
8
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8
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1
Building a compelling underdog consumption experience
Gao, Tao
;
McGinnis, Lee Phillip
- In:
Journal of small business strategy
30
(
2020
)
2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10012265446
Saved in:
2
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
3
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
4
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
5
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
6
Antecedents of consumer attitudes toward mobile marketing : a comparative study of youth markets in the United States and China
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Huang, Suping
- In:
Thunderbird international business review
54
(
2012
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009514392
Saved in:
7
Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao
;
Sultan, Fareena
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
Saved in:
8
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
Saved in:
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