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~person:"Gemeinder, Kai"
~person:"Giraldi, Janaina de Moura Engracia"
~person:"Kim, Jeeyoon"
~person:"Séguin, Benoit"
~subject:"1998-2006"
~subject:"China"
~subject:"Kanada"
~subject:"Leadership style"
~subject:"Markenimage"
~subject:"Profisport"
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1998-2006
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Gemeinder, Kai
Giraldi, Janaina de Moura Engracia
Kim, Jeeyoon
Séguin, Benoit
Nadeau, John
5
O'Reilly, Norm
5
Heslop, Louise A.
4
Parent, Milena M.
4
Baade, Robert A.
3
Liu, Dongfeng
3
Matheson, Victor A.
3
Armenakyan, Anahit
2
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2
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2
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2
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2
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2
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2
Firgo, Matthias
2
Garay Tamajón, Luis Alfonso
2
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2
Li, Mimi
2
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Tasci, Asli DA
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Asian business & management
1
International journal of event and festival management
1
Journal of vacation marketing
1
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ECONIS (ZBW)
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1
Rio 2016 Olympic Games : Brand and the reciprocal effects of touristic destinations
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
Journal of vacation marketing
28
(
2022
)
3
,
pp. 335-349
Persistent link: https://www.econbiz.de/10013257590
Saved in:
2
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
Saved in:
3
The impact of mega sporting events on host country’s destination images : the cases of the 2014 Sochi Winter Olympics and 2015 Beijing IAAF World Championships
Kim, Yongjae
;
Kim, Jeeyoon
;
Cho, Sungho
;
Yim, Kitae
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 148-164
Persistent link: https://www.econbiz.de/10012153347
Saved in:
4
Impact of mega sport events on destination image and country image
Kim, Jeeyoon
;
Kang, Joon Ho
;
Kim, Yu Kyoum
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10010417502
Saved in:
5
Understanding leadership in major sporting events : the case of the 2005 World Aquatics Championships
Parent, Milena M.
;
Olver, Denise
;
Séguin, Benoit
- In:
Sport management review
12
(
2009
)
3
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003913573
Saved in:
6
Ambush marketing in China : counterbalancing Olympic sponsorship efforts
Preuß, Holger
;
Gemeinder, Kai
;
Séguin, Benoit
- In:
Asian business & management
7
(
2008
)
2
,
pp. 243-263
Persistent link: https://www.econbiz.de/10003715601
Saved in:
7
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
8
Toward a model of brand creation for international large-scale sporting events : the impact of leadership, context, and nature of the event
Parent, Milena M.
;
Séguin, Benoit
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 526-549
Persistent link: https://www.econbiz.de/10003760600
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