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~person:"Georgi, Dominik"
~person:"Reinartz, Werner J."
~person:"Svensson, Göran"
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Beziehungsmarketing
87
Relationship marketing
87
Lieferantenmanagement
30
Supplier relationship management
30
Customer satisfaction
25
Kundenzufriedenheit
25
Confidence
16
Vertrauen
16
Kundenwert
14
Theorie
14
Theory
14
B-to-B-Marketing
13
Business-to-business marketing
13
Consumer behaviour
13
Konsumentenverhalten
13
Kundenmanagement
13
Customer value
11
Dienstleistungsqualität
11
Service quality
11
commitment
9
satisfaction
9
Arbeitszufriedenheit
8
Deutschland
8
Germany
8
Job satisfaction
8
trust
8
relationship marketing
7
Dienstleistungssektor
6
Selling
6
Verkauf
6
coordination
6
Beziehungsmanagement
5
Norway
5
Norwegen
5
Quality management
5
Qualitätsmanagement
5
Salespeople
5
Satisfaction
5
South Africa
5
Südafrika
5
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75
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47
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English
61
German
31
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1
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Georgi, Dominik
Reinartz, Werner J.
Svensson, Göran
Bruhn, Manfred
124
Homburg, Christian
114
Kumar, V.
82
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Bauer, Hans H.
51
Hollebeek, Linda D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
40
Hippner, Hajo
39
Gil Saura, Irene
37
Mattila, Anna S.
37
Wiedmann, Klaus-Peter
36
Wilde, Klaus D.
35
Stock-Homburg, Ruth
34
Eggert, Andreas
33
Smith, Alan D.
33
Helmke, Stefan
32
Reichwald, Ralf
32
Töpfer, Armin
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Mittal, Vikas
31
Neslin, Scott A.
31
Schüller, Anne M.
31
Thaichon, Park
31
Prentice, Catherine
30
Belz, Christian
29
Hadwich, Karsten
29
Loureiro, Sandra Maria Correia
29
Sheth, Jagdish N.
29
Evanschitzky, Heiner
28
Günter, Bernd
28
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INSEAD
1
Springer-Verlag GmbH
1
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The journal of business & industrial marketing
5
International journal of procurement management
4
Journal of business-to-business marketing
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
International journal of business excellence
3
Basler Schriften zum Marketing
2
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
Faculty & research / Insead : working paper series
2
International journal of business excellence : IJBEX
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of retailing
2
Journal of service research : JSR
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Retailing in the 21st century : current and future trends
2
Springer texts in business and economics
2
SpringerLink / Bücher
2
African journal of economic and management studies : AJEMS
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Dienstleistungscontrolling
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
European business review
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of business-to-business marketing
1
Handbook of marketing decision models
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement
1
Herausforderung Bankmanagement : Entwicklungslinien und Steuerungsansätze ; Festschrift zum 60. Geburtstag von Henner Schierenbeck
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
1
Interaktionen im Dienstleistungsbereich
1
International journal of business governance and ethics : IJBGE
1
International journal of contemporary hospitality management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics economics and globalisation
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of business economics : JBE
1
Journal of contemporary marketing science
1
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ECONIS (ZBW)
89
USB Cologne (EcoSocSci)
4
Showing
1
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10
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93
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date (oldest first)
1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
3
The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Van der Merwe, Michelle Caroline
;
Mostert, Pierre
; …
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014514694
Saved in:
4
The impact of the relationship commitment and customer integration on supply chain performance
Ruzo-Sanmartín, Emilio
;
Abousamra, Alaa Abdelaziz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10014227519
Saved in:
5
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
6
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
7
Reimagining personalization in the physical store
Reinartz, Werner J.
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10014465653
Saved in:
8
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
9
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío
;
Høgevold, Nils
;
Otero-Neira, Carmen
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
Saved in:
10
Validating the sequential logic of quality constructs in seller-customer business relationships : antecedents, mediator and outcomes
Høgevold, Nils M.
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
29
(
2022
)
1
,
pp. 43-67
Persistent link: https://www.econbiz.de/10013178123
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