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~person:"Georgi, Dominik"
~person:"Sheth, Jagdish N."
~person:"Verhoef, Peter C."
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"relationship marketing"
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Subject
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Beziehungsmarketing
52
Relationship marketing
52
Consumer behaviour
23
Konsumentenverhalten
23
Customer satisfaction
11
Customer value
11
Kundenwert
11
Kundenzufriedenheit
11
Dienstleistungsqualität
8
Marketing management
8
Marketingmanagement
8
Service quality
8
Customer relationship management
5
Einzelhandel
5
Retail trade
5
Customer integration
4
Distribution channel
4
E-commerce
4
Electronic Commerce
4
Kundenbindungsprogramm
4
Kundenintegration
4
Loyalty program
4
Online retailing
4
Online-Handel
4
Vertriebsweg
4
Brand management
3
Customer experience
3
Internet marketing
3
Lieferantenmanagement
3
Markenführung
3
Marketing theory
3
Marketingtheorie
3
Mobile communications
3
Mobilkommunikation
3
Online-Marketing
3
Supplier relationship management
3
USA
3
United States
3
Viral marketing
3
Virales Marketing
3
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Undetermined
20
Type of publication
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Article
50
Book / Working Paper
2
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
52
Aufsatz im Buch
24
Book section
24
Festschrift
8
Arbeitspapier
4
Collection of articles of several authors
4
Sammelwerk
4
Working Paper
4
Aufsatzsammlung
3
Collection of articles written by one author
3
Graue Literatur
3
Non-commercial literature
3
Sammlung
3
Case study
2
Fallstudie
2
Hochschulschrift
2
Thesis
2
Conference proceedings
1
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1
Mehrbändiges Werk
1
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1
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1
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Language
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English
49
German
3
Author
All
Georgi, Dominik
Sheth, Jagdish N.
Verhoef, Peter C.
Han, Heesup
53
Kumar, V.
48
Hollebeek, Linda D.
42
Mattila, Anna S.
37
Gil Saura, Irene
35
Prentice, Catherine
31
Smith, Alan D.
31
Palmatier, Robert W.
30
Svensson, Göran
30
Homburg, Christian
29
Loureiro, Sandra Maria Correia
28
Bruhn, Manfred
27
Herrmann, Andreas
27
Grewal, Dhruv
25
Agnihotri, Raj
24
Bang, Nguyen
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Klaus, Philipp
23
Thaichon, Park
23
Vrontis, Demetris
23
Huber, Frank
22
Rather, Raouf Ahmad
22
Ruyter, Ko de
22
Evanschitzky, Heiner
21
Quach, Sara
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Khan, Imran
19
Sesé, F. Javier
19
So, Kevin Kam Fung
19
Ahn, Jiseon
18
Casidy, Riza
18
Gustafsson, Anders
18
Kim, Wansoo
18
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Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
4
Journal of retailing
4
Journal of the Academy of Marketing Science
4
Journal of marketing
3
Journal of retailing and consumer services
3
Journal of service research : JSR
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing : ZFP ; journal of research and management
2
European management journal
1
Foundations and trends in marketing : FTMKT
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of creating value
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service management
1
Journal of strategic marketing
1
Kredit und Kapital
1
MSI reports : working paper series
1
Marketing : journal of research and management
1
Marketing letters : a journal of research in marketing
1
Review of marketing research
1
The journal of services marketing
1
Universia business review : UBR
1
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ECONIS (ZBW)
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1
The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.
;
Jain, Varsha
;
Ambika, Anupama
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
Saved in:
2
Creating enduring customer value
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 241-252
Persistent link: https://www.econbiz.de/10014581507
Saved in:
3
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
4
Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
Saved in:
5
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
6
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
7
Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
Saved in:
8
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
9
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
10
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
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