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~person:"Geringer, John Michael"
~person:"Ghauri, Pervez N."
~person:"Sander, Matthias"
~subject:"Markenartikel"
~subject:"Multinationales Unternehmen"
~subject:"Strategische Allianz"
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Search: subject_exact:"Multinationales Marketing"
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Markenartikel
Multinationales Unternehmen
Strategische Allianz
International marketing
41
Internationales Marketing
41
Marketing management
14
Marketingmanagement
14
Theorie
11
Theory
11
Transnational corporation
8
USA
8
United States
8
Welt
7
World
7
International business research
6
Internationale Betriebswirtschaftslehre
6
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5
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Interkulturelles Management
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Internationales Management
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Management
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12
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Geringer, John Michael
Ghauri, Pervez N.
Sander, Matthias
Zentes, Joachim
10
Daniels, John Day
9
Diamantopoulos, Adamantios
9
Radebaugh, Lee H.
8
Ronkainen, Ilkka A.
8
Ball, Donald A.
7
Cavusgil, S. Tamer
7
Czinkota, Michael R.
7
Kotabe, Masaaki
7
Head, Keith
6
Hill, Charles W. L.
6
Johansson, Johny K.
6
Mayer, Thierry
6
Minor, Michael
6
Sullivan, Daniel P.
6
Buckley, Peter J.
5
Davvetas, Vasileios
5
Leonidou, Leonidas C.
5
Swoboda, Bernhard
5
Vescovi, Tiziano
5
Yip, George S.
5
Brouthers, Lance Eliot
4
Fuchs, Manfred
4
Jansson, Hans
4
Kraus, Sascha
4
Moffett, Michael H.
4
Quelch, John A.
4
Samiee, Saeed
4
Schuh, Arnold
4
Shoham, Aviv
4
Steenkamp, Jan-Benedict E. M.
4
Svensson, Roger
4
Aksoy, Lerzan
3
Alden, Dana
3
Apfelthaler, Gerhard
3
Bouncken, Ricarda B.
3
Casson, Mark
3
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Entrepreneurship in international marketing
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Heidelberger betriebswirtschaftliche Studien
1
International business strategy : theory and practice
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of world business : JWB
1
Multicultural perspectives in customer behaviour
1
Tübinger Diskussionsbeitrag
1
Tübinger Diskussionsbeiträge
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ECONIS (ZBW)
16
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1
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10
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16
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date (oldest first)
1
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
2
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
3
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
4
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
5
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
6
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
7
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
8
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
9
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
Saved in:
10
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002404890
Saved in:
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