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~person:"Geringer, John Michael"
~person:"Ghauri, Pervez N."
~subject:"Event study"
~subject:"Internationales Marketing"
~subject:"USA"
~type:"article"
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Event study
Internationales Marketing
USA
International marketing
10
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2
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Geringer, John Michael
Ghauri, Pervez N.
Douglas, Susan P.
22
Diamantopoulos, Adamantios
21
Samiee, Saeed
20
Cavusgil, S. Tamer
18
Craig, C. S.
16
Griffith, David A.
16
Manrai, Ajay K.
15
Sousa, Carlos M. P.
15
Kotabe, Masaaki
14
Leonidou, Leonidas C.
14
Steenkamp, Jan-Benedict E. M.
14
Westjohn, Stanford A.
14
Katsikeas, Constantine S.
13
Javalgi, Rajshekhar G.
12
Laroche, Michel
12
Magnusson, Peter
12
Solberg, Carl Arthur
12
Swoboda, Bernhard
12
Mueller, Barbara
10
Cadogan, John W.
9
Julian, Craig C.
9
Taylor, Charles Raymond
9
Boso, Nathaniel
8
Cleveland, Mark
8
Czinkota, Michael R.
8
Gabrielsson, Mika
8
Jain, Subhash C.
8
Johansson, Johny K.
8
Meissner, Hans Günther
8
Oh, Han-Mo
8
Shoham, Aviv
8
Sinkovics, Rudolf R.
8
Alon, Ilan
7
Diehl, Sandra
7
Gabrielsson, Peter
7
Gnizy, Itzhak
7
Hultman, Magnus
7
Kaynak, Erdener
7
Mooij, Marieke K. de
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Entrepreneurship in international marketing
1
Handbook on cross-cultural marketing
1
International business strategy : theory and practice
1
International marketing in the fast changing world
1
Journal of business research : JBR
1
Journal of euromarketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
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Journal of world business : JWB
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Multicultural perspectives in customer behaviour
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ECONIS (ZBW)
10
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1
Partnerships in cross-cultural marketing and retail internationalization : research propositions
Wang, Fatima
;
Ghauri, Pervez N.
- In:
Handbook on cross-cultural marketing
,
(pp. 133-151)
.
2020
Persistent link: https://www.econbiz.de/10013459495
Saved in:
2
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
3
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
4
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
5
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
6
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
7
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
8
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
9
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
10
Export behaviour of smaller Norwegian firms : measuring the effects of state subsidies
Ghauri, Pervez N.
- In:
Journal of euromarketing
3
(
1994
)
2
,
pp. 91-110
Persistent link: https://www.econbiz.de/10001162648
Saved in:
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