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~person:"Geuens, Maggie"
~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~person:"Rosengren, Sara"
~person:"Taylor, Charles Raymond"
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Search: subject_exact:"Werbetest"
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Advertising effects
103
Werbewirkung
103
Advertising
52
Werbung
51
Consumer behaviour
40
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40
Internet marketing
15
Online-Marketing
15
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English
103
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Geuens, Maggie
King, Stephen
Phau, Ian
Reijmersdal, Eva A. van
Rosengren, Sara
Taylor, Charles Raymond
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
27
Wilbur, Kenneth C.
24
Terlutter, Ralf
23
Kaiser, Harry M.
22
Pauwels, Koen
20
Bellman, Steven
19
Huber, Frank
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Rozendaal, Esther
15
Varan, Duane
15
Franses, Philip Hans
14
Poels, Karolien
14
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
European Advertising Academy
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ICORIA <11, 2012, Stockholm>
1
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International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising : official publication of the American Academy of Advertising
11
International journal of advertising : the review of marketing communications
9
A master class in brand planning : the timeless works of Stephen King
8
Journal of advertising research
7
Journal of business research : JBR
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Journal of marketing communications
4
Marketing intelligence & planning
3
Psychology & marketing
3
Young consumers : insight and ideas for responsible marketers
3
European journal of marketing : EJM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in advertising research
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Advertising in new formats and media : current research and implications for marketers
1
Cutting edge international research
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EAA Series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing : emerging markets
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Journal of advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
Journal of global marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
New directions in international advertising research
1
Springer Gabler Research
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
103
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103
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
3
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
4
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
5
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
6
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
7
New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
Saved in:
8
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
9
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
10
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
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