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~person:"Ghauri, Pervez N."
~person:"Halkias, Georgios"
~subject:"Brasilien"
~subject:"Globalization"
~subject:"Markenartikel"
~subject:"Strategische Allianz"
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20
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4
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4
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3
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Ghauri, Pervez N.
Halkias, Georgios
Diamantopoulos, Adamantios
10
Laroche, Michel
8
Douglas, Susan P.
7
Manrai, Ajay K.
7
Cleveland, Mark
6
Hill, Charles W. L.
6
Johansson, Johny K.
6
Steenkamp, Jan-Benedict E. M.
6
Swoboda, Bernhard
6
Yip, George S.
6
Coulter, Robin A.
5
Davvetas, Vasileios
5
Rajagopal
5
Riefler, Petra
5
Strizhakova, Yuliya
5
Zentes, Joachim
5
Ahlert, Dieter
4
Cavusgil, S. Tamer
4
Craig, C. S.
4
Jin, Byoungho
4
Kowalik, Izabela
4
Magnusson, Peter
4
Mohammad Falahat
4
Papadopoulos, Nicolas G.
4
Solberg, Carl Arthur
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Teng, Lefa
4
Vescovi, Tiziano
4
Westjohn, Stanford A.
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Alden, Dana
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Bartikowski, Boris
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Cedrola, Elena
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Dekimpe, Marnik G.
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Hennessey, H. David
3
Hewett, Kelly
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Javalgi, Rajshekhar G.
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Journal of business research : JBR
2
Entrepreneurship in international marketing
1
Handbook on cross-cultural marketing
1
International business strategy : theory and practice
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Multicultural perspectives in customer behaviour
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ECONIS (ZBW)
9
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1
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
2
Partnerships in cross-cultural marketing and retail internationalization : research propositions
Wang, Fatima
;
Ghauri, Pervez N.
- In:
Handbook on cross-cultural marketing
,
(pp. 133-151)
.
2020
Persistent link: https://www.econbiz.de/10013459495
Saved in:
3
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
4
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
5
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
6
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
7
Globalisierung : [neue Gobal Player, globale Vermarktung, Globalisierungskritik, globale Trends]
Powell, Sarah
;
Ghauri, Pervez N.
-
2010
Persistent link: https://www.econbiz.de/10008732389
Saved in:
8
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
9
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
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