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~person:"Ghauri, Pervez N."
~person:"Hewett, Kelly"
~subject:"Asien"
~subject:"Multinationales Unternehmen"
~subject:"USA"
~subject:"World"
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Search: subject_exact:"Multinationales Marketing"
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Asien
Multinationales Unternehmen
USA
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International marketing
23
Internationales Marketing
23
Welt
6
Globalisierung
5
Globalization
5
Transnational corporation
4
Marketing management
3
Marketingmanagement
3
United States
3
Brand
2
China
2
Corporate Social Responsibility
2
Corporate social responsibility
2
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2
Ereignisstudie
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Event study
2
Foreign language
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International market entry
2
Internationaler Markteintritt
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Markenartikel
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Pharmaceutical industry
2
Pharmaindustrie
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Rules of origin
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Schwellenländer
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Standardization
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Strategic alliance
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Strategische Allianz
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Ursprungsregeln
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Asia
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Auslandsgeschäft
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Bibliometrics
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English
13
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Ghauri, Pervez N.
Hewett, Kelly
Czinkota, Michael R.
17
Cavusgil, S. Tamer
14
Ronkainen, Ilkka A.
14
Kotabe, Masaaki
11
Zentes, Joachim
11
Manrai, Ajay K.
10
Daniels, John Day
9
Johansson, Johny K.
8
Leonidou, Leonidas C.
8
Radebaugh, Lee H.
8
Ball, Donald A.
7
Keegan, Warren J.
7
Laroche, Michel
7
Papadopoulos, Nicolas G.
7
Samiee, Saeed
7
Yip, George S.
7
Buckley, Peter J.
6
Head, Keith
6
Hill, Charles W. L.
6
Javalgi, Rajshekhar G.
6
Mayer, Thierry
6
Minor, Michael
6
Sullivan, Daniel P.
6
Swoboda, Bernhard
6
Westjohn, Stanford A.
6
Cleveland, Mark
5
Craig, C. S.
5
Diehl, Sandra
5
Douglas, Susan P.
5
Geringer, John Michael
5
Griffith, David A.
5
Jain, Subhash C.
5
Knight, Gary A.
5
Krafft, Manfred
5
Magnusson, Peter
5
Mooij, Marieke K. de
5
Quelch, John A.
5
Shoham, Aviv
5
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Journal of international marketing
3
International marketing review
2
Cross-cultural and critical perspectives on brands
1
Entrepreneurship in international marketing
1
International business strategy : theory and practice
1
International marketing ; Vol. V
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of world business : JWB
1
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ECONIS (ZBW)
13
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1
Well-being in a global world : the role of international marketing : an editorial
Grinstein, Amir
;
Hewett, Kelly
;
Riefler, Petra
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013257799
Saved in:
2
Well-being in a global world : future directions for research in international marketing : an editorial
Grinstein, Amir
;
Riefler, Petra
;
Hewett, Kelly
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013388965
Saved in:
3
Special issue on data and methodological issues for new insights in global marketing : a commentary
Gielens, Katrijn
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012608044
Saved in:
4
International marketing and corporate social responsibility : part 2
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011590259
Saved in:
5
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
6
International marketing and corporate social responsibility : part 1
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011507074
Saved in:
7
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
8
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
9
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
10
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
1
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