//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ghauri, Pervez N."
~person:"Jain, Subhash C."
~person:"Zentes, Joachim"
~subject:"Globalisierung"
~subject:"Multinationales Unternehmen"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Globalisierung
Multinationales Unternehmen
USA
International marketing
53
Internationales Marketing
53
Transnational corporation
14
International market entry
11
Internationaler Markteintritt
11
Marketing management
10
Marketingmanagement
10
Deutschland
7
Germany
7
Globalization
7
International business research
7
Internationale Betriebswirtschaftslehre
7
Theorie
7
Theory
7
United States
7
Internationales Management
6
Welt
6
World
6
Management
5
Europa
4
Europe
4
Interkulturelles Management
4
International management
4
Rules of origin
4
Ursprungsregeln
4
Competitive strategy
3
Einzelhandel
3
International marketing research
3
Internationale Marktforschung
3
Retail trade
3
Wettbewerbsstrategie
3
Advertising
2
Aussenwirtschaftsbetrieb
2
Brand
2
Connecticut
2
Corporate Social Responsibility
2
Corporate social responsibility
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
12
Article
10
Type of publication (narrower categories)
All
Aufsatz im Buch
7
Book section
7
Collection of articles of several authors
6
Lehrbuch
6
Sammelwerk
6
Textbook
6
Case study
4
Fallstudie
4
Fallstudiensammlung
4
Article in journal
3
Aufsatz in Zeitschrift
3
Glossar enthalten
1
Glossary included
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
16
German
10
Author
All
Ghauri, Pervez N.
Jain, Subhash C.
Zentes, Joachim
Czinkota, Michael R.
14
Cavusgil, S. Tamer
13
Ronkainen, Ilkka A.
13
Yip, George S.
11
Daniels, John Day
9
Kotabe, Masaaki
9
Laroche, Michel
9
Swoboda, Bernhard
9
Douglas, Susan P.
8
Manrai, Ajay K.
8
Radebaugh, Lee H.
8
Ball, Donald A.
7
Keegan, Warren J.
7
Minor, Michael
7
Buckley, Peter J.
6
Cleveland, Mark
6
Head, Keith
6
Hill, Charles W. L.
6
Leonidou, Leonidas C.
6
Mayer, Thierry
6
Quelch, John A.
6
Solberg, Carl Arthur
6
Sullivan, Daniel P.
6
Geringer, John Michael
5
Jansson, Hans
5
Javalgi, Rajshekhar G.
5
Krafft, Manfred
5
Rajagopal
5
Riefler, Petra
5
Samiee, Saeed
5
Steenkamp, Jan-Benedict E. M.
5
Taylor, Charles Raymond
5
Westjohn, Stanford A.
5
Ahlert, Dieter
4
Brouthers, Lance Eliot
4
Cannon, Joseph P.
4
Cedrola, Elena
4
more ...
less ...
Published in...
All
Gabler-Lehrbuch
2
Entrepreneurship in international marketing
1
Gabler Lehrbuch
1
Handbook on cross-cultural marketing
1
International business strategy : theory and practice
1
Internationales Management : Forschung, Lehre, Praxis
1
Internationalisierung von Vertrieb und Handel
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of world business : JWB
1
Lehrbuch
1
Management-Qualität contra Rezession und Krise; mit 60 Abb.
1
Strategisches Euro-Management
1
The SAGE handbook of international marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Partnerships in cross-cultural marketing and retail internationalization : research propositions
Wang, Fatima
;
Ghauri, Pervez N.
- In:
Handbook on cross-cultural marketing
,
(pp. 133-151)
.
2020
Persistent link: https://www.econbiz.de/10013459495
Saved in:
2
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
3
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
4
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
5
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
6
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
Zentes, Joachim
(
ed.
)
-
2011
-
4., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014007810
Saved in:
7
Globalisierung : [neue Gobal Player, globale Vermarktung, Globalisierungskritik, globale Trends]
Powell, Sarah
;
Ghauri, Pervez N.
-
2010
Persistent link: https://www.econbiz.de/10008732389
Saved in:
8
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
9
Marketing and the global legal environment
Jain, Subhash C.
;
Bird, Robert
- In:
The SAGE handbook of international marketing
,
(pp. 55-70)
.
2009
Persistent link: https://www.econbiz.de/10003792064
Saved in:
10
Internationales Management aus der Perspektive des internationalen Marketings
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Internationales Management : Forschung, Lehre, Praxis
,
(pp. 619-652)
.
2009
Persistent link: https://www.econbiz.de/10003800315
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->