//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ghauri, Pervez N."
~person:"Leonidou, Leonidas C."
~subject:"Markenartikel"
~subject:"Multinationales Unternehmen"
~subject:"Rules of origin"
~subject:"Strategische Allianz"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Multinationales Unternehmen
Rules of origin
Strategische Allianz
International marketing
32
Internationales Marketing
32
Transnational corporation
8
Export
6
Marketing management
6
Marketingmanagement
6
Welt
6
World
6
Firm performance
4
USA
4
United States
4
Unternehmenserfolg
4
Bibliometrics
3
Bibliometrie
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Export sector
3
Exportwirtschaft
3
Globalisierung
3
Globalization
3
International market entry
3
Internationaler Markteintritt
3
Advertising
2
Brand
2
Emerging economies
2
Environmental management
2
Ereignisstudie
2
Event study
2
Exporting
2
Foreign language
2
France
2
Frankreich
2
Fremdsprache
2
Green marketing
2
Pharmaceutical industry
2
Pharmaindustrie
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
11
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
3
Book section
3
Language
All
English
12
Author
All
Ghauri, Pervez N.
Leonidou, Leonidas C.
Daniels, John Day
9
Diamantopoulos, Adamantios
9
Zentes, Joachim
9
Radebaugh, Lee H.
8
Ronkainen, Ilkka A.
8
Ball, Donald A.
7
Cavusgil, S. Tamer
7
Czinkota, Michael R.
7
Kotabe, Masaaki
7
Head, Keith
6
Hill, Charles W. L.
6
Johansson, Johny K.
6
Mayer, Thierry
6
Minor, Michael
6
Sullivan, Daniel P.
6
Buckley, Peter J.
5
Davvetas, Vasileios
5
Geringer, John Michael
5
Samiee, Saeed
5
Swoboda, Bernhard
5
Vescovi, Tiziano
5
Yip, George S.
5
Brouthers, Lance Eliot
4
Fuchs, Manfred
4
Grudecka, Anna
4
Jain, Subhash C.
4
Jansson, Hans
4
Kraus, Sascha
4
Magnusson, Peter
4
Moffett, Michael H.
4
Quelch, John A.
4
Sander, Matthias
4
Schuh, Arnold
4
Shoham, Aviv
4
Steenkamp, Jan-Benedict E. M.
4
Svensson, Roger
4
Westjohn, Stanford A.
4
Aksoy, Lerzan
3
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Entrepreneurship in international marketing
1
International business strategy : theory and practice
1
International marketing review
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of marketing management : MM
1
Journal of world business : JWB
1
Management international review : MIR ; journal of international business
1
Multicultural perspectives in customer behaviour
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Organizational influences and performance impact of cross-border e-commerce barriers : the moderating role of home country digital infrastructure and foreign market internet penetr...
Eduardsen, Jonas Strømfeldt
;
Marinova, Svetla Trifonova
; …
- In:
Management international review : MIR ; journal of …
63
(
2023
)
3
,
pp. 433-467
Persistent link: https://www.econbiz.de/10014340945
Saved in:
2
The power roots and drivers of infidelity in international business relationships
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Spyropoulou, Stavroula
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 198-212
Persistent link: https://www.econbiz.de/10012026179
Saved in:
3
Antecedents and consequences of infidelity in cross-border business relationships
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Fotiadis, Thomas A.
; …
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 46-71
Persistent link: https://www.econbiz.de/10011656782
Saved in:
4
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
5
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
6
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
7
Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
Saved in:
8
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
9
Evaluating the green advertising practices of international firms : a trend analysis
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
International marketing review
28
(
2011
)
1
,
pp. 6-33
Persistent link: https://www.econbiz.de/10009008198
Saved in:
10
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->