//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ghauri, Pervez N."
~person:"Papadopoulos, Nicolas G."
~subject:"Asien"
~subject:"Multinationales Unternehmen"
~subject:"USA"
~subject:"World"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Asien
Multinationales Unternehmen
USA
World
International marketing
28
Internationales Marketing
28
Welt
9
Brand
5
Markenartikel
5
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
4
Marketingmanagement
4
Arbeitsmarktsegmentation
3
Globalisierung
3
Globalization
3
International market segmentation
3
Internationale Marktsegmentierung
3
Labour market segmentation
3
Market segmentation
3
Marktsegmentierung
3
Theorie
3
Theory
3
Transnational corporation
3
United States
3
Brand management
2
Corporate Social Responsibility
2
Corporate social responsibility
2
EU-Binnenmarkt
2
Emerging economies
2
Ereignisstudie
2
Ethnic group
2
Ethnische Gruppe
2
Event study
2
Foreign language
2
France
2
Frankreich
2
Fremdsprache
2
International market entry
2
Internationaler Markteintritt
2
Markenführung
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
8
Article
7
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Collection of articles of several authors
7
Sammelwerk
7
Mehrbändiges Werk
3
Multi-volume publication
3
Aufsatz im Buch
2
Book section
2
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Working Paper
1
more ...
less ...
Language
All
English
15
Author
All
Ghauri, Pervez N.
Papadopoulos, Nicolas G.
Czinkota, Michael R.
17
Cavusgil, S. Tamer
14
Ronkainen, Ilkka A.
14
Kotabe, Masaaki
11
Zentes, Joachim
11
Manrai, Ajay K.
10
Daniels, John Day
9
Johansson, Johny K.
8
Leonidou, Leonidas C.
8
Radebaugh, Lee H.
8
Ball, Donald A.
7
Keegan, Warren J.
7
Laroche, Michel
7
Samiee, Saeed
7
Yip, George S.
7
Buckley, Peter J.
6
Head, Keith
6
Hill, Charles W. L.
6
Javalgi, Rajshekhar G.
6
Mayer, Thierry
6
Minor, Michael
6
Sullivan, Daniel P.
6
Swoboda, Bernhard
6
Westjohn, Stanford A.
6
Cleveland, Mark
5
Craig, C. S.
5
Diehl, Sandra
5
Douglas, Susan P.
5
Geringer, John Michael
5
Griffith, David A.
5
Hewett, Kelly
5
Jain, Subhash C.
5
Knight, Gary A.
5
Krafft, Manfred
5
Magnusson, Peter
5
Mooij, Marieke K. de
5
Quelch, John A.
5
Shoham, Aviv
5
more ...
less ...
Institution
All
Athens Institute for Education and Research
1
School of Business <Ottawa> / International Business Study Group
1
Published in...
All
International marketing review
6
Dimensions of international business
1
Entrepreneurship in international marketing
1
International business strategy : theory and practice
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of world business : JWB
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
2
International marketing and corporate social responsibility : part 2
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011590259
Saved in:
3
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
4
International marketing and corporate social responsibility : part 1
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011507074
Saved in:
5
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
6
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
7
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
8
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242915
Saved in:
9
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242918
Saved in:
10
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242933
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->