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~person:"Ghauri, Pervez N."
~person:"Schlegelmilch, Bodo B."
~person:"Westjohn, Stanford A."
~subject:"Brand"
~subject:"International marketing"
~subject:"Markenartikel"
~subject:"Strategische Allianz"
~type_genre:"Article in journal"
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Search: subject_exact:"Multinationales Marketing"
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Brand
International marketing
Markenartikel
Strategische Allianz
Internationales Marketing
24
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
6
Markenführung
6
USA
6
United States
6
Brand image
5
Markenimage
5
Designation of origin
4
Herkunftsbezeichnung
4
China
3
Cultural identity
3
Export
3
KMU
3
Kulturelle Identität
3
Marketing management
3
Marketingmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
SME
3
Welt
3
World
3
export performance
3
Advertising
2
Advertising effects
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Globalisierung
2
Globalization
2
International business research
2
Internationale Betriebswirtschaftslehre
2
Rules of origin
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Ursprungsregeln
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country of origin
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22
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24
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8
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8
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3
Collection of articles of several authors
3
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English
23
German
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Ghauri, Pervez N.
Schlegelmilch, Bodo B.
Westjohn, Stanford A.
Diamantopoulos, Adamantios
18
Manrai, Ajay K.
15
Samiee, Saeed
14
Cavusgil, S. Tamer
12
Laroche, Michel
12
Sousa, Carlos M. P.
12
Steenkamp, Jan-Benedict E. M.
11
Griffith, David A.
10
Javalgi, Rajshekhar G.
10
Katsikeas, Constantine S.
10
Leonidou, Leonidas C.
10
Magnusson, Peter
9
Boso, Nathaniel
8
Cadogan, John W.
8
Cleveland, Mark
8
Douglas, Susan P.
8
Oh, Han-Mo
8
Swoboda, Bernhard
8
Alon, Ilan
7
Craig, C. S.
7
Gnizy, Itzhak
7
Hultman, Magnus
7
Kaynak, Erdener
7
Mueller, Barbara
7
Ozsomer, Aysegul
7
Papadopoulos, Nicolas G.
7
Riefler, Petra
7
Shoham, Aviv
7
Taylor, Charles Raymond
7
Vrontis, Demetris
7
Calantone, Roger J.
6
Gabrielsson, Mika
6
Gabrielsson, Peter
6
He, Xinming
6
Julian, Craig C.
6
Kara, Ali
6
Navarro García, Antonio
6
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Journal of international marketing
7
International marketing review
5
Journal of euromarketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
International business review : the official journal of the European International Business Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Journal of world business : JWB
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ECONIS (ZBW)
24
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1
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24
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1
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
2
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
3
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
4
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
5
Export performance : a focus on discretionary adaptation
Westjohn, Stanford A.
;
Magnusson, Peter
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 70-88
Persistent link: https://www.econbiz.de/10011784177
Saved in:
6
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.
;
Khan, Mubbsher Munawar
;
Hair, …
- In:
International marketing review
33
(
2016
)
1
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
Saved in:
7
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
Saved in:
8
International marketing and corporate social responsibility : part 2
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011590259
Saved in:
9
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
10
International marketing and corporate social responsibility : part 1
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011507074
Saved in:
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