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~person:"Ghauri, Pervez N."
~person:"Schlegelmilch, Bodo B."
~subject:"Consumer behaviour"
~subject:"Markenartikel"
~subject:"Strategische Allianz"
~type:"article"
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Search: subject_exact:"Multinationales Marketing"
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Markenartikel
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International marketing
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Ghauri, Pervez N.
Schlegelmilch, Bodo B.
Diamantopoulos, Adamantios
12
Cleveland, Mark
8
Steenkamp, Jan-Benedict E. M.
8
Laroche, Michel
7
Alden, Dana
6
Westjohn, Stanford A.
6
Davvetas, Vasileios
5
Jakubanecs, Alexander
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Johansson, Johny K.
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Magnusson, Peter
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Manrai, Ajay K.
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Mooij, Marieke K. de
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Nijssen, E. J.
5
Papadopoulos, Nicolas G.
5
Teng, Lefa
5
Batra, Rajeev
4
Coulter, Robin A.
4
Jin, Byoungho
4
Keh, Hean Tat
4
Samiee, Saeed
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Strizhakova, Yuliya
4
Supphellen, Magne
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Torelli, Carlos J.
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Bardhi, Fleura
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Bartikowski, Boris
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Cavusgil, S. Tamer
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Dens, Nathalie
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Douglas, Susan P.
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Farhangmehr, Minoo
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Guo, Xiaoling
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Halkias, Georgios
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Kara, Ali
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Kaynak, Erdener
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Klein, Kristina
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Kumar, V.
3
Liu, Yu
3
Melnyk, Valentyna
3
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International business review : the official journal of the European International Business Academy
1
International business strategy : theory and practice
1
International marketing review
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of marketing management : MM
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Multicultural perspectives in customer behaviour
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ECONIS (ZBW)
7
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1
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
2
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
3
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.
;
Khan, Mubbsher Munawar
;
Hair, …
- In:
International marketing review
33
(
2016
)
1
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
Saved in:
4
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
5
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
6
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
7
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
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