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~person:"Ghauri, Pervez N."
~subject:"Markenartikel"
~subject:"Multinationales Unternehmen"
~subject:"Rules of origin"
~subject:"Strategische Allianz"
~type:"article"
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Markenartikel
Multinationales Unternehmen
Rules of origin
Strategische Allianz
International marketing
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10
USA
3
United States
3
Brand
2
Ereignisstudie
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Ghauri, Pervez N.
Diamantopoulos, Adamantios
9
Buckley, Peter J.
5
Cavusgil, S. Tamer
5
Davvetas, Vasileios
5
Leonidou, Leonidas C.
5
Samiee, Saeed
5
Brouthers, Lance Eliot
4
Johansson, Johny K.
4
Kraus, Sascha
4
Magnusson, Peter
4
Steenkamp, Jan-Benedict E. M.
4
Vescovi, Tiziano
4
Westjohn, Stanford A.
4
Alden, Dana
3
Bouncken, Ricarda B.
3
Casson, Mark
3
Cavusgil, Erin
3
Christodoulides, Paul
3
Griffith, David A.
3
Grudecka, Anna
3
Jain, Subhash C.
3
Kotabe, Masaaki
3
Lange, Manfred
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Michael, David
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Mohammad Falahat
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Morschett, Dirk
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Oh, Han-Mo
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Schmid, Stefan
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Schuh, Arnold
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Sichtmann, Christina
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Singh, Nitish
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Swoboda, Bernhard
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Vrontis, Demetris
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Wu, Jie
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Yeniyurt, Sengun
3
Zdravkovic, Srdan
3
Zou, Shaoming
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Entrepreneurship in international marketing
1
International business strategy : theory and practice
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of world business : JWB
1
Multicultural perspectives in customer behaviour
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ECONIS (ZBW)
6
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1
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
2
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
3
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
4
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
5
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
6
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
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