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~person:"Ghose, Anindya"
~person:"Tan, Yong"
~subject:"Consumer behaviour"
~subject:"Mobile communications"
~subject:"Social Web"
~type_genre:"Article in journal"
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Consumer behaviour
Mobile communications
Social Web
Internet marketing
23
Online-Marketing
23
Konsumentenverhalten
13
Social web
10
Advertising effects
7
Werbewirkung
7
E-commerce
6
Electronic Commerce
6
Online retailing
6
Online-Handel
6
Search engine
6
Suchmaschine
6
Viral marketing
5
Virales Marketing
5
Bayes-Statistik
4
Bayesian inference
4
Internet
4
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4
Mobilkommunikation
4
Mobiltelefon
4
social media
4
Advertising
3
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3
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Mobile Business
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Mobile Marketing
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Mobile marketing
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Preismanagement
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Pricing strategy
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user-generated content
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Ghose, Anindya
Tan, Yong
Dwivedi, Yogesh Kumar
18
Law, Chun Hung Roberts
18
Rita, Paulo
15
Filieri, Raffaele
14
Harrigan, Paul
13
Loureiro, Sandra Maria Correia
13
Bigné Alcañiz, J. Enrique
12
Ko, Eunju
12
Grewal, Dhruv
11
Kumar, Vikas
11
Hudders, Liselot
10
Kannan, P. K.
10
Karjaluoto, Heikki
10
Okumus, Fevzi
10
Pauwels, Koen
10
Akram, Umair
9
Bilgihan, Anil
9
Dens, Nathalie
9
Fogel, Joshua
9
Hollebeek, Linda D.
9
Michaelidou, Nina
9
Okazaki, Shintaro
9
Quach, Sara
9
Rahman, Zillur
9
Schweidel, David A.
9
Smith, Katherine Taken
9
Stephen, Andrew T.
9
Vrontis, Demetris
9
Wirtz, Bernd W.
9
Wu, Luorong
9
Kim, Woo Gon
8
Mattila, Anna S.
8
Milne, George R.
8
Moro, Sérgio
8
Noort, Guda van
8
Pelsmacker, Patrick de
8
Phua, Joe
8
Reijmersdal, Eva A. van
8
Schivinski, Bruno
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Information systems research : ISR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Journal of management information systems : JMIS
2
Journal of electronic commerce research : JECR
1
Journal of marketing research
1
MIS quarterly
1
Management information systems : mis quarterly
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
19
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1
The effects of pressure and self-assurance nudges on product purchases and returns in online retailing : evidence from a randomized field experiment
Ghose, Anindya
;
Lee, Heeseung Andrew
;
Nam, Kihwan
;
Oh, …
- In:
Journal of marketing research
61
(
2024
)
3
,
pp. 517-535
Persistent link: https://www.econbiz.de/10014584395
Saved in:
2
Know your firm : managing social media engagement to improve firm sales performance
Ren, Fei
;
Tan, Yong
;
Wan, Fei
- In:
MIS quarterly
47
(
2023
)
1
,
pp. 227-262
Persistent link: https://www.econbiz.de/10013556961
Saved in:
3
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
4
Trade-offs in online advertising : advertising effectiveness and annoyance dynamics across the purchase funnel
Todri, Vilma
;
Ghose, Anindya
;
Singh, Param Vir
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
Saved in:
5
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
6
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
7
The digital sin city : an empirical study of Craigslist’s impact on prostitution trends
Chan, Jason
;
Mojumder, Probal
;
Ghose, Anindya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012038221
Saved in:
8
Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
65
(
2019
)
3
,
pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
Saved in:
9
Disconfirmation effect on online rating behavior : a structural model
Ho, Yi-Chun
;
Wu, Junjie
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 626-642
Persistent link: https://www.econbiz.de/10011754100
Saved in:
10
Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun
;
Ho, Yi-Jen
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
Saved in:
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