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~person:"Giaglis, George M."
~person:"Salo, Jari"
~type:"article"
~type:"journal"
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Search: subject:"Mobile Marketing"
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Mobile Marketing
7
Mobile marketing
7
Mobile communications
6
Mobilkommunikation
6
Consumer behaviour
4
Internet marketing
4
Konsumentenverhalten
4
Online-Marketing
4
Advertising
3
Werbung
3
Advertising effects
2
Finland
2
Finnland
2
Mobile Business
2
Mobile business
2
Mobile phone
2
Mobiltelefon
2
SMS
2
Werbewirkung
2
2001-2008
1
Advertising effectiveness
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Confidence
1
Einzelhandel
1
Estimation
1
FCB grid
1
Impulse buying
1
Innovation adoption
1
Innovationsakzeptanz
1
Marketing management
1
Marketingmanagement
1
Media usage
1
Mediennutzung
1
Mobile Anwendung
1
Mobile advertising
1
Mobile application
1
Netherlands
1
Niederlande
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English
7
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Giaglis, George M.
Salo, Jari
Bauer, Hans H.
10
Fritz, Wolfgang
8
Karjaluoto, Heikki
7
Okazaki, Shintaro
7
Shankar, Venkatesh
7
Link, Jörg
6
Luo, Xueming
6
Silberer, Günter
6
Spann, Martin
5
Bamoriya, Hemant
4
Fang, Zheng
4
Gao, Tao
4
Ghose, Anindya
4
Leppäniemi, Matti
4
Pagani, Margherita
4
Rohm, Andrew J.
4
Sajad Rezaei
4
Stephen, Andrew T.
4
Sultan, Fareena
4
Wiedmann, Klaus-Peter
4
Amirkhanpour, Monaliz
3
Andrews, Michelle
3
Baek, Tae Hyun
3
Barnes, Stuart J.
3
Bart, Yakov
3
Cui, Xuebin
3
Dholakia, Nikhilesh
3
Drennan, Judy
3
Dwivedi, Yogesh Kumar
3
Holland, Heinrich
3
Höft, Uwe
3
Kannan, P. K.
3
Katona, Zsolt
3
Krafft, Manfred
3
Lingenfelder, Michael
3
Lipsman, Andrew
3
Meffert, Heribert
3
Rodgers, Shelly
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Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
E-marketing ; Vol. 2
1
Electronic commerce research and applications
1
Handbook of research on mobile marketing management
1
International advertising and communication : current insights and empirical findings
1
International journal of electronic commerce : IJEC
1
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ECONIS (ZBW)
7
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1
The effects of product involvement and impulse buying on purchase intentions in mobile text advertising
Drossos, Dimitris A.
;
Kokkinaki, Flora
;
Giaglis, George M.
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 423-430
Persistent link: https://www.econbiz.de/10011349112
Saved in:
2
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
3
The influence of content and trust on consumers' intention to accept mobile advertisements
Westerlund, Mika
;
Rajala, Risto
;
Tuunanen, Tuure
;
Salo, Jari
-
2012
Persistent link: https://www.econbiz.de/10009575191
Saved in:
4
Reviewing
mobile
marketing
research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
5
Integrated marketing communications in mobile context
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Sinisalo, Jaakko
; …
- In:
International advertising and communication : current …
,
(pp. 397-415)
.
2006
Persistent link: https://www.econbiz.de/10003378198
Saved in:
6
Retailer use of permission-based mobile advertising
Salo, Jari
;
Tähtinen, Jaana
- In:
Advances in electronic marketing
,
(pp. 139-155)
.
2005
Persistent link: https://www.econbiz.de/10003168458
Saved in:
7
Factors affecting customers' willingness to receive
mobile
marketing
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Salo, Jari
; …
- In:
Advertising and communication : proceedings 4th …
,
(pp. 249-253)
.
2005
Persistent link: https://www.econbiz.de/10003353824
Saved in:
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