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~person:"Gil Saura, Irene"
~person:"Gouthier, Matthias H. J."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Hochschulschrift"
~type_genre:"Non-commercial literature"
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Search: "Customer relationship management"
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Beziehungsmarketing
44
Relationship marketing
44
Customer satisfaction
18
Kundenzufriedenheit
18
Consumer behaviour
16
Konsumentenverhalten
16
Dienstleistungsqualität
15
Einzelhandel
15
Retail trade
15
Service quality
15
Brand image
12
Markenimage
12
Brand management
8
Markenführung
8
Lieferantenmanagement
7
Supplier relationship management
7
Theorie
7
Theory
7
Customer value
6
Kundenwert
6
Spain
6
Spanien
6
Dienstleistungssektor
5
Hotel industry
5
Hotellerie
5
Service industry
5
B-to-B-Marketing
4
Betriebliche Wertschöpfung
4
Brand equity
4
Brand loyalty
4
Business-to-business marketing
4
Information technology
4
Informationstechnik
4
Satisfaction
4
Structural equation model
4
Strukturgleichungsmodell
4
Value creation
4
Croatia
3
Customer service
3
Dienstleistung
3
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21
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1
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Article
39
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5
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Bibliografie
Hochschulschrift
Non-commercial literature
Article in journal
39
Aufsatz im Buch
9
Book section
9
Arbeitspapier
2
Aufsatzsammlung
2
Festschrift
2
Graue Literatur
2
Working Paper
2
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1
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English
38
German
7
Author
All
Gil Saura, Irene
Gouthier, Matthias H. J.
Homburg, Christian
55
Han, Heesup
52
Kumar, V.
51
Hollebeek, Linda D.
42
Verhoef, Peter C.
39
Mattila, Anna S.
36
Huber, Frank
35
Palmatier, Robert W.
31
Smith, Alan D.
31
Herrmann, Andreas
30
Prentice, Catherine
30
Svensson, Göran
30
Van den Poel, Dirk
30
Bauer, Hans H.
29
Bruhn, Manfred
29
Loureiro, Sandra Maria Correia
28
Krafft, Manfred
27
Wiedmann, Klaus-Peter
27
Walsh, Gianfranco
25
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Bang, Nguyen
23
Klaus, Philipp
23
Neslin, Scott A.
23
Vrontis, Demetris
23
Thaichon, Park
22
Wieseke, Jan
22
Evanschitzky, Heiner
21
Piller, Frank T.
21
Rather, Raouf Ahmad
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Hammerschmidt, Maik
20
Harrigan, Paul
20
Heinonen, Kristina
20
Kumar, Vikas
20
Quach, Sara
20
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Published in...
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
The journal of brand management : an international journal
3
Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt / Katholische Universität Eichstätt
2
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The service industries journal
2
Die Betriebswirtschaft : DBW
1
European retail research
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of electronic commerce research : JECR
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
Service business
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
Tourism economics : the business and finance of tourism and recreation
1
Tourism review : the official journal of the AIEST
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
44
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
3
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
4
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
5
Toward a theory of spirals : the dynamic relationship between organizational pride and customer-oriented behavior
Krämer, Tobias
;
Weiger, Welf Hermann
;
Gouthier, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1095-1115
Persistent link: https://www.econbiz.de/10012386866
Saved in:
6
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
7
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
Saved in:
8
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
9
Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011654602
Saved in:
10
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie
;
Gil Saura, Irene
; …
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
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