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~person:"Gil Saura, Irene"
~person:"Gray, David"
~person:"Verma, Priyanka"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Brand equity"
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Brand image
13
Markenimage
13
Brand management
10
Markenführung
10
Brand equity
7
Beziehungsmarketing
6
Consumer behaviour
6
Konsumentenverhalten
6
Relationship marketing
6
brand equity
5
Einzelhandel
4
Marketing management
4
Marketingmanagement
4
Retail trade
4
Customer satisfaction
3
Kundenzufriedenheit
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Satisfaction
3
Brand
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Customer value
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Retailing
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Viral marketing
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brand health
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13
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Gil Saura, Irene
Gray, David
Verma, Priyanka
Guzman, Francisco
7
Lévy Mangin, Jean-Pierre
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Liu, Chih-Hsing
5
Paul, Justin
5
Schivinski, Bruno
5
Wong, IpKin Anthony
5
Berenguer Contrí, Gloria
4
Butt, Muhammad Mohsin
4
Christodoulides, George
4
Dwivedi, Abhishek
4
Iglesias, Oriol
4
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
Keller, Kevin Lane
4
Khan, Bilal Mustafa
4
Rahman, Mahabubur
4
Shuv-Ami, Avichai
4
Anabila, Peter
3
Augusto, Mário Gomes
3
Barrio-García, Salvador del
3
Chahal, Hardeep
3
Ekinci, Yuksel
3
Kim, Changju
3
Lambkin, Mary
3
Lieven, Theo
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mathur, Manisha
3
Mirzaei, Abas
3
Mishra, Abhishek
3
Oliveira, Marta Olivia Rovedder de
3
Schmitt, Bernd
3
Shi, Yuying
3
Silveira, Cleo Schmitt
3
Tran Trung Vinh
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The journal of brand management : an international journal
4
Global business review
2
The journal of product & brand management
2
International journal of business innovation and research
1
International journal of hospitality management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
The journal of services marketing
1
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ECONIS (ZBW)
13
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1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
3
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
4
Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 658-674
Persistent link: https://www.econbiz.de/10012120865
Saved in:
5
The impact of corporate social responsibility on brand equity of Indian firms
Singh, Anupam
;
Verma, Priyanka
- In:
International journal of business innovation and research
20
(
2019
)
1
,
pp. 64-86
Persistent link: https://www.econbiz.de/10012144496
Saved in:
6
Impact of sales promotion's benefits on brand equity : an empirical investigation
Sinha, Somesh Kumar
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
6
,
pp. 1663-1680
Persistent link: https://www.econbiz.de/10011982938
Saved in:
7
How CSR affects brand equity of Indian Firms?
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
18
(
2017
)
3
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011745473
Saved in:
8
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
9
Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas
;
Siuki, Elham Helen
;
Gray, David
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
Saved in:
10
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
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