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~person:"Giraldi, Janaina de Moura Engracia"
~person:"Huber, Frank"
~person:"Japutra, Arnold"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Product image"
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Brand image
48
Markenimage
48
Brand management
36
Markenführung
36
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31
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31
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19
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18
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English
35
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Giraldi, Janaina de Moura Engracia
Huber, Frank
Japutra, Arnold
Burmann, Christoph
41
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
27
Phau, Ian
25
Bang, Nguyen
24
Guzman, Francisco
22
Han, Heesup
20
Foroudi, Pantea
19
Keller, Kevin Lane
19
Romaniuk, Jenni
19
Gierl, Heribert
18
Fetscherin, Marc
17
Sarkar, Abhigyan
17
Bauer, Hans H.
16
Christodoulides, George
16
Ekinci, Yuksel
16
Khan, Imran
16
King, Ceridwyn
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Gil Saura, Irene
15
Gupta, Suraksha
15
Paul, Justin
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
De Chernatony, Leslie
14
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Ko, Eunju
13
Merrilees, Bill
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Das, Gopal
12
Jang, Soocheong
12
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Center of Market Oriented Product and Production Management
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
6
Journal of business research : JBR
5
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
3
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2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The journal of brand management : an international journal
2
Asia-Pacific journal of business administration
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Die Betriebswirtschaft : DBW
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European journal of marketing
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International journal of business and globalisation : IJBG
1
International journal of event and festival management
1
International journal of market research
1
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Journal of food products marketing
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Journal of international food & agribusiness marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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The journal of product & brand management
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism management : research, policies, practice
1
Wine Economics and Policy
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
48
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
3
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
4
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
5
Creation and implementation of collective brands : an analysis of the Brazilian wine sector challenges
Castro, Virginia Aparecida
;
Lourenção, Marina Toledo …
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013549063
Saved in:
6
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
7
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
8
Rio 2016 Olympic Games : Brand and the reciprocal effects of touristic destinations
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
Journal of vacation marketing
28
(
2022
)
3
,
pp. 335-349
Persistent link: https://www.econbiz.de/10013257590
Saved in:
9
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
10
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
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