//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gordon, Ross"
~person:"Parkinson, Joy"
~subject:"Australia"
~subject:"Social marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Soziomarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Australia
Social marketing
Social Marketing
21
Consumer behaviour
7
Konsumentenverhalten
7
Australien
4
Marketing theory
4
Marketingtheorie
4
Alcohol consumption
2
Alkoholkonsum
2
Brand management
2
Consumer behavior
2
Gambling
2
Gesundheitsvorsorge
2
Glücksspiel
2
Großbritannien
2
Jugendliche
2
Markenführung
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Physical activity
2
Preventive care
2
Social Web
2
Social web
2
United Kingdom
2
Youth
2
alcohol
2
critical marketing
2
critical social marketing
2
social marketing
2
Aboriginal and Torres Strait Islander
1
Advertising
1
Alcohol policy
1
Alkoholpolitik
1
Behaviour
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Article
20
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
3
Book section
3
Case study
1
Fallstudie
1
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
English
21
Author
All
Gordon, Ross
Parkinson, Joy
Rundle-Thiele, Sharyn
31
Kubacki, Krzysztof
25
Brennan, Linda
22
Hastings, Gerard
17
Sunstein, Cass R.
17
Lee, Nancy R.
16
Kotler, Philip
15
Previte, Josephine
15
Parker, Lukas
14
Binney, Wayne
13
Dietrich, Timo
13
Aleti, Torgeir
12
Nguyen, Dang
12
Russell-Bennett, Rebekah
12
Domegan, Christine
10
Eagle, Lynne C.
10
Deshpande, Sameer
9
Fry, Marie-Louise
9
Lefebvre, R. Craig
9
Reisch, Lucia A.
9
Andreasen, Alan R.
8
Cadario, Romain
8
Chandon, Pierre
8
Dimant, Eugen
8
French, Jeff
8
Tweneboah-Koduah, Ernest Yaw
8
Warlop, Luk
8
Cismaru, Magdalena
7
Cornelissen, Gert
7
Dibb, Sally
7
Dolnicar, Sara
7
Galan-Ladero, M. Mercedes
7
Chesnes, Matthew
6
Dewitte, Siegfried
6
Jin, Ginger Zhe
6
Kennedy, Ann-Marie
6
Knox, Kathy
6
Lavack, Anne M.
6
more ...
less ...
Published in...
All
Marketing theory
4
International journal of nonprofit and voluntary sector marketing
2
Journal of business research : JBR
2
Critical marketing : defining the field
1
European journal of marketing : EJM
1
Health marketing quarterly
1
International journal of consumer studies
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of social marketing : JSOCM
1
Marketing intelligence & planning
1
Segmentation in social marketing : process, methods and application
1
The Routledge companion to nonprofit marketing
1
The journal of services marketing
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reconceptualising risky and harmful consumption through molar and molecular lines : mobile smartphone sports betting arrangements
Gordon, Ross
;
Harada, Theresa
;
Waitt, Gordon
;
Gurrieri, …
- In:
Marketing theory
24
(
2024
)
2
,
pp. 311-337
Persistent link: https://www.econbiz.de/10014631851
Saved in:
2
Co-creating and evaluating social marketing programs : a living lab approach
Saleme, Pamela
;
Dietrich, Timo
;
Pang, Bo
;
Parkinson, Joy
- In:
Journal of social marketing : JSOCM
13
(
2023
)
3
,
pp. 399-418
Persistent link: https://www.econbiz.de/10014311990
Saved in:
3
Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké
;
Maclaran, Pauline
;
Chatzidakis, …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1203-1217
Persistent link: https://www.econbiz.de/10013466512
Saved in:
4
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
5
Collective reflexivity in social marketing through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia
Kariippanon, Kishan
;
Gordon, Ross
;
Jayasinghe, Laknath
; …
- In:
Marketing theory
20
(
2020
)
1
,
pp. 123-143
Persistent link: https://www.econbiz.de/10012201556
Saved in:
6
Empirically testing the concept of value-in-behavior and its relevance for social marketing
Gordon, Ross
;
Dibb, Sally
;
Magee, Christopher
;
Cooper, Paul
- In:
Journal of business research : JBR
82
(
2018
),
pp. 56-67
Persistent link: https://www.econbiz.de/10011771757
Saved in:
7
An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
8
Transforming beyond self : fluidity of parent identity in family decision-making
Parkinson, Joy
;
Gallegos, Danielle
;
Russell-Bennett, Rebekah
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10011417116
Saved in:
9
Unlocking the potential of branding in social marketing services : utilising brand personality and brand personality appeal
Gordon, Ross
;
Zainuddin, Nadia
;
Magee, Christopher
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10011445615
Saved in:
10
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->