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~person:"Gordon, Ross"
~subject:"Australia"
~subject:"Social marketing"
~subject:"United Kingdom"
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Australia
Social marketing
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Social Marketing
13
Consumer behaviour
5
Konsumentenverhalten
5
Marketing theory
4
Marketingtheorie
4
Australien
2
Brand management
2
Großbritannien
2
Jugendliche
2
Markenführung
2
Marketing
2
Marketing management
2
Marketingmanagement
2
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2
critical marketing
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social marketing
2
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1
Brand image
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Brand personality
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CSR
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Corporate social responsibility
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Critical Management Studies
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Critical social marketing
1
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EU countries
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English
13
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Gordon, Ross
Rundle-Thiele, Sharyn
31
Kubacki, Krzysztof
25
Brennan, Linda
22
Hastings, Gerard
17
Sunstein, Cass R.
17
Lee, Nancy R.
16
Kotler, Philip
15
Previte, Josephine
15
Parker, Lukas
14
Binney, Wayne
13
Dietrich, Timo
13
Aleti, Torgeir
12
Nguyen, Dang
12
Russell-Bennett, Rebekah
12
Domegan, Christine
10
Eagle, Lynne C.
10
Deshpande, Sameer
9
Fry, Marie-Louise
9
Lefebvre, R. Craig
9
Reisch, Lucia A.
9
Andreasen, Alan R.
8
Cadario, Romain
8
Chandon, Pierre
8
Dimant, Eugen
8
French, Jeff
8
Tweneboah-Koduah, Ernest Yaw
8
Warlop, Luk
8
Cismaru, Magdalena
7
Cornelissen, Gert
7
Dibb, Sally
7
Dolnicar, Sara
7
Galan-Ladero, M. Mercedes
7
Parkinson, Joy
7
Chesnes, Matthew
6
Dewitte, Siegfried
6
Jin, Ginger Zhe
6
Kennedy, Ann-Marie
6
Knox, Kathy
6
Lavack, Anne M.
6
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Marketing theory
3
International journal of nonprofit and voluntary sector marketing
2
Critical marketing : defining the field
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The Routledge companion to nonprofit marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
13
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1
Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké
;
Maclaran, Pauline
;
Chatzidakis, …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1203-1217
Persistent link: https://www.econbiz.de/10013466512
Saved in:
2
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
3
Collective reflexivity in social marketing through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia
Kariippanon, Kishan
;
Gordon, Ross
;
Jayasinghe, Laknath
; …
- In:
Marketing theory
20
(
2020
)
1
,
pp. 123-143
Persistent link: https://www.econbiz.de/10012201556
Saved in:
4
Empirically testing the concept of value-in-behavior and its relevance for social marketing
Gordon, Ross
;
Dibb, Sally
;
Magee, Christopher
;
Cooper, Paul
- In:
Journal of business research : JBR
82
(
2018
),
pp. 56-67
Persistent link: https://www.econbiz.de/10011771757
Saved in:
5
Unlocking the potential of branding in social marketing services : utilising brand personality and brand personality appeal
Gordon, Ross
;
Zainuddin, Nadia
;
Magee, Christopher
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10011445615
Saved in:
6
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
7
Strategic social marketing
French, Jeff
;
Gordon, Ross
-
2015
Persistent link: https://www.econbiz.de/10013548160
Saved in:
8
Unlocking the potential of upstream social marketing
Gordon, Ross
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1525-1547
Persistent link: https://www.econbiz.de/10010189410
Saved in:
9
A framework for sustainable marketing
Gordon, Ross
;
Carrigan, Marylyn
;
Hastings, Gerard
- In:
Marketing theory
11
(
2011
)
2
,
pp. 143-163
Persistent link: https://www.econbiz.de/10009234784
Saved in:
10
Critical social marketing : the impact of alcohol marketing on youth drinking ; qualitative findings
Gordon, Ross
;
Moodie, Crawford
;
Eadie, Douglas
; …
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
3
,
pp. 265-275
Persistent link: https://www.econbiz.de/10008652346
Saved in:
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