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~person:"Gordon, Ross"
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Gordon, Ross
Rundle-Thiele, Sharyn
48
Kubacki, Krzysztof
38
Kotler, Philip
32
Brennan, Linda
26
Hastings, Gerard
22
Lee, Nancy R.
22
Previte, Josephine
21
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20
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15
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14
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13
Binney, Wayne
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Aleti, Torgeir
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Murphy, Maurice
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Nguyen, Dang
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9
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8
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8
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7
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1
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ECONIS (ZBW)
15
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1
Reconceptualising risky and harmful consumption through molar and molecular lines : mobile smartphone sports betting arrangements
Gordon, Ross
;
Harada, Theresa
;
Waitt, Gordon
;
Gurrieri, …
- In:
Marketing theory
24
(
2024
)
2
,
pp. 311-337
Persistent link: https://www.econbiz.de/10014631851
Saved in:
2
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
3
Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké
;
Maclaran, Pauline
;
Chatzidakis, …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1203-1217
Persistent link: https://www.econbiz.de/10013466512
Saved in:
4
Collective reflexivity in social marketing through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia
Kariippanon, Kishan
;
Gordon, Ross
;
Jayasinghe, Laknath
; …
- In:
Marketing theory
20
(
2020
)
1
,
pp. 123-143
Persistent link: https://www.econbiz.de/10012201556
Saved in:
5
Consumer-dominant social marketing : a definition and explication
Anker, Thomas Boysen
;
Gordon, Ross
;
Zainuddin, Nadia
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 159-183
Persistent link: https://www.econbiz.de/10012798644
Saved in:
6
Empirically testing the concept of value-in-behavior and its relevance for social marketing
Gordon, Ross
;
Dibb, Sally
;
Magee, Christopher
;
Cooper, Paul
- In:
Journal of business research : JBR
82
(
2018
),
pp. 56-67
Persistent link: https://www.econbiz.de/10011771757
Saved in:
7
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
8
Unlocking the potential of branding in social marketing services : utilising brand personality and brand personality appeal
Gordon, Ross
;
Zainuddin, Nadia
;
Magee, Christopher
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10011445615
Saved in:
9
Strategic social marketing
French, Jeff
;
Gordon, Ross
-
2015
Persistent link: https://www.econbiz.de/10013548160
Saved in:
10
Unlocking the potential of upstream social marketing
Gordon, Ross
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1525-1547
Persistent link: https://www.econbiz.de/10010189410
Saved in:
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