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~person:"Grönroos, Christian"
~person:"Jaworski, Bernard J."
~source:"econis"
~subject:"Marketingtheorie"
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Marketingtheorie
Marketingmanagement
32
Marketing management
31
Marketing
10
Beziehungsmarketing
9
Relationship marketing
9
Marketing theory
8
USA
5
United States
5
Market orientation
4
Communication
3
Kommunikation
3
Market research
3
Marktforschung
3
Advertising planning
2
Brand
2
Brand management
2
Dienstleistungsmarketing
2
Management
2
Markenartikel
2
Markenführung
2
Services marketing
2
Werbeplanung
2
2010
1
Advertising
1
Betriebliche Wertschöpfung
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Brand image
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Business cycle
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Communicating value
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Communication-in-use
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Comparison
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Competitor orientation
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Consumer behaviour
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Corporate culture
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Cross-cultural management
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8
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Grönroos, Christian
Jaworski, Bernard J.
Kotler, Philip
25
Keller, Kevin Lane
15
Homburg, Christian
14
Sheth, Jagdish N.
13
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Kumar, V.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Cannon, Joseph P.
5
Pilarczyk, Bogna
5
Baker, Stephen
4
Bruhn, Manfred
4
Freiling, Jörg
4
Kollmann, Tobias
4
Lehmann, Donald R.
4
Baker, Michael John
3
Bliemel, Friedhelm
3
Claßen, Matthias
3
Di Benedetto, C. Anthony
3
Diamantopoulos, Adamantios
3
Dibb, Sally
3
Doherty, Anne Marie
3
Hammann, Peter
3
Kitchen, Philip J.
3
Madhavaram, Sreedhar
3
Opresnik, Marc Oliver
3
Saren, Michael
3
Shaw, Eric H.
3
Stremersch, Stefan
3
Varadarajan, Rajan
3
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American Marketing Association
1
Svenska Handelshögskolan <Helsinki>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
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Journal of marketing management : MM
2
Meddelanden från Svenska Handelshögskolan
2
Journal of service management
1
Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing theory and applications
1
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ECONIS (ZBW)
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1
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
2
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
3
Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele
;
Grönroos, Christian
- In:
Journal of service management
26
(
2015
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
Saved in:
4
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
5
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
6
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
7
1993 AMA Winter Educators' Conference
Varadarajan, Rajan
(
ed.
);
Jaworski, Bernard J.
(
contributor
)
-
Winter Educators' Conference <1993, Newport Beach, Calif.>
-
1993
Persistent link: https://www.econbiz.de/10013274791
Saved in:
8
The marketing strategy continuum: toward a marketing concept for the 1990's
Grönroos, Christian
-
1990
Persistent link: https://www.econbiz.de/10000126349
Saved in:
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