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~person:"Grönroos, Christian"
~person:"Wrigley, Cara"
~subject:"Relationship marketing"
~subject:"Social web"
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Relationship marketing
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9
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5
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Digitalisierung
4
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4
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4
Internet marketing
4
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Grönroos, Christian
Wrigley, Cara
Kreutzer, Ralf T.
21
Dwivedi, Yogesh Kumar
15
Harrigan, Paul
15
Law, Chun Hung Roberts
14
Loureiro, Sandra Maria Correia
14
Rita, Paulo
14
Pitt, Leyland F.
13
Schweidel, David A.
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Bigné Alcañiz, J. Enrique
12
Filieri, Raffaele
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Karjaluoto, Heikki
12
Ozuem, Wilson
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Hajli, Nick
11
Hollebeek, Linda D.
11
Ratten, Vanessa
11
Sabatini, Fabio
11
Kumar, Vikas
10
Rahman, Zillur
10
Scott, David Meerman
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Stephen, Andrew T.
10
Thaichon, Park
10
Choi, Yung Kyun
9
Hennig-Thurau, Thorsten
9
Hudders, Liselot
9
Kim, Juran
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Ko, Eunju
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Kumar, V.
9
Martínez-López, Francisco J.
9
Okumus, Fevzi
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Schivinski, Bruno
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Schumann, Jan Hendrik
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Tan, Yong
9
Verhoef, Peter C.
9
Vrontis, Demetris
9
Belz, Christian
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Berthon, Pierre R.
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Bilgihan, Anil
8
Conduit, Jodie
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Fogel, Joshua
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Grewal, Dhruv
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Business horizons
1
European journal of marketing : EJM
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of retailing and consumer services
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
9
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1
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
2
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
Saved in:
3
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
Saved in:
4
The role of design in the future of digital channels : conceptual insights and future research directions
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 133-140
Persistent link: https://www.econbiz.de/10011348312
Saved in:
5
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
6
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
7
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
8
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
9
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10003881215
Saved in:
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