//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Grönroos, Christian"
~subject:"Customer-dominant logic"
~subject:"Marketing theory"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing-Kommunikation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Customer-dominant logic
Marketing theory
Marketing
Marketing management
15
Marketingmanagement
15
Beziehungsmarketing
8
Relationship marketing
8
Marketingtheorie
5
Communication
3
Kommunikation
3
Advertising planning
2
USA
2
United States
2
Werbeplanung
2
2010
1
Advertising
1
Betriebliche Wertschöpfung
1
Business cycle
1
Communicating value
1
Communication-in-use
1
Customer resource integration
1
Customer value
1
Customer-integrated marketing communication
1
Dienstleistungsmarketing
1
Economic crisis
1
Evidence-based marketing management
1
Finland
1
Finnland
1
Interpretation
1
Knowledge management
1
Konjunktur
1
Kundenwert
1
Lieferantenmanagement
1
Management
1
Market research
1
Marketing communications
1
Marktforschung
1
Practices
1
Qualitative research
1
Relationship communication
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
5
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
2
Book section
2
Reprint
2
Arbeitspapier
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Festschrift
1
Graue Literatur
1
Mehrbändiges Werk
1
Multi-volume publication
1
Non-commercial literature
1
Sammelwerk
1
Sammlung
1
Working Paper
1
more ...
less ...
Language
All
English
9
Author
All
Grönroos, Christian
Kotler, Philip
77
Kerin, Roger A.
24
Meffert, Heribert
24
Armstrong, Gary
21
Hartley, Steven W.
19
Keller, Kevin Lane
19
Sheth, Jagdish N.
19
Bruhn, Manfred
18
Kirchgeorg, Manfred
18
Pepels, Werner
18
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Perreault, William D.
14
McCarthy, Edmund Jerome
13
Unger, Fritz
13
Homburg, Christian
12
Piercy, Nigel
12
Rudelius, William
12
Burmann, Christoph
11
Tomczak, Torsten
10
Walker, Orville C.
10
Baker, Michael John
9
Huber, Frank
9
Hunt, Shelby D.
9
Krohmer, Harley
9
Kumar, V.
9
Morgan, Neil A.
9
Runia, Peter
9
Tadajewski, Mark
9
Cannon, Joseph P.
8
Doyle, Peter
8
Ferrell, Odies C.
8
Fuchs, Wolfgang
8
Hutt, Michael D.
8
Kleinaltenkamp, Michael
8
Levinson, Jay Conrad
8
Adeola, Ogechi
7
Boone, Louis E.
7
more ...
less ...
Institution
All
Svenska Handelshögskolan <Helsinki>
1
Published in...
All
Meddelanden från Svenska Handelshögskolan
3
European journal of marketing : EJM
1
History of marketing thought ; Volume 3
1
Journal of service management
1
Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
2
Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele
;
Grönroos, Christian
- In:
Journal of service management
26
(
2015
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
Saved in:
3
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
4
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
5
Marketing as promise management : regaining customer management for marketing
Grönroos, Christian
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 351-359
Persistent link: https://www.econbiz.de/10009524513
Saved in:
6
On defining marketing : finding a new roadmap for marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003644652
Saved in:
7
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
8
The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian
-
1995
Persistent link: https://www.econbiz.de/10000560572
Saved in:
9
The marketing strategy continuum: toward a marketing concept for the 1990's
Grönroos, Christian
-
1990
Persistent link: https://www.econbiz.de/10000126349
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->