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~person:"Grönroos, Christian"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Services marketing"
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Dienstleistungsmarketing
13
Services marketing
13
Betriebliche Wertschöpfung
5
Beziehungsmarketing
5
Relationship marketing
5
Value creation
5
Dienstleistung
4
Lieferantenmanagement
4
Marketing theory
4
Marketingtheorie
4
Supplier relationship management
4
Consumer behaviour
3
Customer integration
3
Dienstleistungsmanagement
3
Konsumentenverhalten
3
Kundenintegration
3
Service management
3
Services
3
Beziehungsmanagement
2
Customer value
2
Dienstleistungsbetrieb
2
Dienstleistungsqualität
2
Kundenmanagement
2
Kundenwert
2
Language
2
Management
2
Marketing
2
Service quality
2
Service-Dominant Logic
2
Service-dominant logic
2
Sprache
2
Value co-creation
2
Beyond offering value propositions
1
Centre for Relationship Marketing and Service Management “CERS”
1
Communication
1
Consumer value
1
Consumer-dominant logic
1
Control
1
Customer centricity
1
Dienstleistungssektor
1
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Article
11
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2
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Aufsatz in Zeitschrift
Konferenzbeitrag
Lehrbuch
Article in journal
11
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
research-article
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Collection of articles written by one author
2
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conceptual-paper
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review-article
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English
13
Author
All
Grönroos, Christian
Bruhn, Manfred
20
Meffert, Heribert
17
Lusch, Robert F.
10
Vargo, Stephen L.
9
Hadwich, Karsten
7
Bitner, Mary Jo
6
Kleinaltenkamp, Michael
6
Zeithaml, Valarie A.
6
Gremler, Dwayne D.
5
Moser, H. R.
5
Boukis, Achilleas
4
Edvardsson, Bo
4
Huang, Ming-Hui
4
Magnini, Vincent P.
4
Oyewole, Philemon
4
Woratschek, Herbert
4
Akaka, Melissa Archpru
3
Bateson, John E. G.
3
Berry, Leonard L.
3
Clow, Kenneth E.
3
Dev, Chekitan S.
3
Fisk, Raymond P.
3
Grove, Stephen J.
3
Gummesson, Evert
3
Gursoy, Dogan
3
Gustafsson, Anders
3
Harrington, Robert J.
3
Harris, Lloyd C.
3
Hoffman, K. Douglas
3
Khan, Kalim
3
Kowalkowski, Christian
3
Martin, Charles L.
3
McColl-Kennedy, Janet R.
3
Müller, Wolfgang
3
Ndubisi, Nelson Oly
3
Panwar, Tapish
3
Prentice, Catherine
3
Roy, Sanjit
3
Russell-Bennett, Rebekah
3
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European journal of marketing : EJM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of service management
1
Journal of service research : JSR
1
Management decision : MD
1
Managing service quality : MSQ ; an international journal
1
Public management review
1
The journal of services marketing
1
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ECONIS (ZBW)
13
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1
-
10
of
13
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date (oldest first)
1
Reforming public services : does service logic have anything to offer?
Grönroos, Christian
- In:
Public management review
21
(
2019
)
5
,
pp. 775-788
Persistent link: https://www.econbiz.de/10012178792
Saved in:
2
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
3
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
4
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
5
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
6
Service management and marketing : managing the service profit logic
Grönroos, Christian
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10013546911
Saved in:
7
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
8
Consumer willingness to communicate in a second language : communication in service settings
Holmqvist, Jonas
;
Van Vaerenbergh, Yves
;
Grönroos, …
- In:
Management decision : MD
52
(
2014
)
5
,
pp. 950-966
Persistent link: https://www.econbiz.de/10010387084
Saved in:
9
How does language matter for services? : challenges and propositions for service research
Holmqvist, Jonas
;
Grönroos, Christian
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 430-442
Persistent link: https://www.econbiz.de/10009673021
Saved in:
10
Service as business logic : implications for value creation and marketing
Grönroos, Christian
;
Ravald, Annika
- In:
Journal of service management
22
(
2011
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10009010797
Saved in:
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