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~person:"Grewal, Dhruv"
~person:"Malthouse, Edward C."
~subject:"Beziehungsmarketing"
~subject:"Vertrauen"
~type:"article"
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Beziehungsmarketing
Vertrauen
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85
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26
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25
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25
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13
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10
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Grewal, Dhruv
Malthouse, Edward C.
Han, Heesup
44
Hollebeek, Linda D.
32
Mattila, Anna S.
30
Loureiro, Sandra Maria Correia
23
Bang, Nguyen
20
Klaus, Philipp
19
Kumar, V.
19
Prentice, Catherine
19
Verhoef, Peter C.
19
Rather, Raouf Ahmad
18
Ahn, Jiseon
16
Balaji, M. S.
16
Khan, Imran
16
So, Kevin Kam Fung
16
Gil Saura, Irene
15
Hyun, Sunghyup Sean
15
Japutra, Arnold
15
Wong, IpKin Anthony
15
Das, Gopal
14
Quach, Sara
14
Rahman, Zillur
14
Sesé, F. Javier
14
Bilgihan, Anil
13
Dwivedi, Yogesh Kumar
13
Evanschitzky, Heiner
13
Kumar, Vikas
13
Lemon, Katherine N.
13
McDonald, Heath
13
Sreejesh, S.
13
Tanford, Sarah
13
Walsh, Gianfranco
13
Gustafsson, Anders
12
Herrmann, Andreas
12
Huber, Frank
12
Johnson, Lester W.
12
Karjaluoto, Heikki
12
Leckie, Civilai
12
Roy, Sanjit
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Journal of retailing
5
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3
Handbook of research on customer engagement
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of the Academy of Marketing Science
2
Business horizons
1
Customer relationship management in electronic markets
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
27
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
3
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
4
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
5
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
6
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
7
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
8
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
9
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
10
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
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