//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Grewal, Dhruv"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Vertrauen"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Beziehungsmarketing
Vertrauen
Consumer behaviour
61
Konsumentenverhalten
61
Einzelhandel
23
Retail trade
23
Relationship marketing
14
Ladengestaltung
10
Store design
10
Preismanagement
9
Pricing strategy
9
Internet marketing
7
Online-Marketing
7
USA
7
United States
7
Dienstleistungsqualität
6
Service quality
6
Emotion
5
Online retailing
5
Online-Handel
5
Preis
5
Price
5
Werbewirkung
5
Customer satisfaction
4
Einzelhandelspreis
4
Food retailing
4
Kundenzufriedenheit
4
Lebensmitteleinzelhandel
4
Meta-Analyse
4
Meta-analysis
4
Retail price
4
Social Web
4
Social web
4
Theorie
4
Theory
4
Brand management
3
Cognition
3
E-commerce
3
Electronic Commerce
3
Experiment
3
more ...
less ...
Online availability
All
Undetermined
13
Free
1
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
2
Book section
2
Language
All
English
20
Author
All
Grewal, Dhruv
Han, Heesup
46
Mattila, Anna S.
36
Hollebeek, Linda D.
33
Gierl, Heribert
30
Loureiro, Sandra Maria Correia
27
Pelsmacker, Patrick de
23
Septianto, Felix
22
Bang, Nguyen
20
Dens, Nathalie
20
Kumar, V.
20
Quach, Sara
20
Dwivedi, Yogesh Kumar
19
Klaus, Philipp
19
Prentice, Catherine
19
Sreejesh, S.
19
Verhoef, Peter C.
19
Balaji, M. S.
18
Japutra, Arnold
18
Rather, Raouf Ahmad
18
Das, Gopal
17
Ahn, Jiseon
16
Eisend, Martin
16
Khan, Imran
16
So, Kevin Kam Fung
16
Torres, Ivonne M.
16
Zúñiga, Miguel Ángel
16
Bijmolt, Tammo H. A.
15
Gil Saura, Irene
15
Huber, Frank
15
Hyun, Sunghyup Sean
15
Thaichon, Park
15
Wong, IpKin Anthony
15
Evanschitzky, Heiner
14
Gustafsson, Anders
14
Jang, Soocheong
14
Johnson, Lester W.
14
Ko, Eunju
14
Malthouse, Edward C.
14
Phau, Ian
14
more ...
less ...
Published in...
All
Journal of retailing
6
Journal of the Academy of Marketing Science
4
Journal of business research : JBR
2
Journal of marketing
2
Customer relationship management in electronic markets
1
Handbook of research on customer engagement
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research
1
MSI reports : working paper series
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
3
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
4
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
5
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
6
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
7
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
8
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich
;
Ruyter, Ko de
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
Saved in:
9
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
10
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->