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~person:"Grewal, Dhruv"
~subject:"Beziehungsmarketing"
~subject:"Vertrauen"
~type:"article"
~type:"book"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Vertrauen
Consumer behaviour
69
Konsumentenverhalten
69
Einzelhandel
25
Retail trade
25
Relationship marketing
15
Ladengestaltung
12
Store design
12
Preismanagement
9
Pricing strategy
9
Dienstleistungsqualität
7
Internet marketing
7
Online-Marketing
7
Service quality
7
USA
7
United States
7
Social Web
6
Social web
6
Advertising effects
5
Emotion
5
Online retailing
5
Online-Handel
5
Preis
5
Price
5
Theorie
5
Theory
5
Werbewirkung
5
Customer satisfaction
4
Einzelhandelspreis
4
Food retailing
4
Kundenzufriedenheit
4
Lebensmitteleinzelhandel
4
Meta-Analyse
4
Meta-analysis
4
Retail price
4
Advertising
3
Brand management
3
Cognition
3
Data Mining
3
Data mining
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16
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Grewal, Dhruv
Han, Heesup
45
Hollebeek, Linda D.
34
Usman, Osly
34
Mattila, Anna S.
30
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
24
Huber, Frank
23
Bang, Nguyen
20
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Ahn, Jiseon
16
Balaji, M. S.
16
Herrmann, Andreas
16
Khan, Imran
16
So, Kevin Kam Fung
16
Swoboda, Bernhard
16
Bauer, Hans H.
15
Gil Saura, Irene
15
Hyun, Sunghyup Sean
15
Japutra, Arnold
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Das, Gopal
14
Foscht, Thomas
14
Gustafsson, Anders
14
Quach, Sara
14
Rahman, Zillur
14
Sesé, F. Javier
14
Walsh, Gianfranco
14
Bilgihan, Anil
13
Dwivedi, Yogesh Kumar
13
Evanschitzky, Heiner
13
Kumar, Vikas
13
McDonald, Heath
13
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Journal of retailing
6
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
Customer relationship management in electronic markets
1
Handbook of research on customer engagement
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research
1
MSI reports : working paper series
1
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ECONIS (ZBW)
16
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
3
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
4
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
5
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
6
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
7
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
8
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
9
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Handbook of research on customer engagement
,
(pp. 126-163)
.
2019
Persistent link: https://www.econbiz.de/10013163365
Saved in:
10
Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Saved in:
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