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~person:"Grewal, Dhruv"
~subject:"Beziehungsmarketing"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
61
Konsumentenverhalten
61
Einzelhandel
23
Retail trade
23
Relationship marketing
14
Ladengestaltung
10
Store design
10
Preismanagement
9
Pricing strategy
9
Internet marketing
7
Online-Marketing
7
USA
7
United States
7
Dienstleistungsqualität
6
Service quality
6
Advertising effects
5
Emotion
5
Online retailing
5
Online-Handel
5
Preis
5
Price
5
Werbewirkung
5
Customer satisfaction
4
Einzelhandelspreis
4
Food retailing
4
Kundenzufriedenheit
4
Lebensmitteleinzelhandel
4
Meta-Analyse
4
Meta-analysis
4
Retail price
4
Social Web
4
Social web
4
Theorie
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Theory
4
Brand management
3
Cognition
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Electronic Commerce
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English
14
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Grewal, Dhruv
Han, Heesup
39
Hollebeek, Linda D.
31
Mattila, Anna S.
28
Loureiro, Sandra Maria Correia
22
Klaus, Philipp
19
Kumar, V.
19
Prentice, Catherine
19
Verhoef, Peter C.
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Ahn, Jiseon
16
Khan, Imran
16
Gil Saura, Irene
15
So, Kevin Kam Fung
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Das, Gopal
13
Evanschitzky, Heiner
13
Lemon, Katherine N.
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Bilgihan, Anil
12
Gustafsson, Anders
12
Huber, Frank
12
Kumar, Vikas
12
Leckie, Civilai
12
Malthouse, Edward C.
12
Roy, Sanjit
12
Sarkar, Abhigyan
12
Walsh, Gianfranco
12
Herrmann, Andreas
11
Johnson, Lester W.
11
Karjaluoto, Heikki
11
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Journal of retailing
5
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
Customer relationship management in electronic markets
1
Handbook of research on customer engagement
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
MSI reports : working paper series
1
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ECONIS (ZBW)
14
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
3
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
4
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
5
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
6
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
7
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
8
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
9
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Handbook of research on customer engagement
,
(pp. 126-163)
.
2019
Persistent link: https://www.econbiz.de/10013163365
Saved in:
10
Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Saved in:
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