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~person:"Groeger, Lars"
~person:"Ranaweera, Chatura"
~subject:"Viral marketing"
~subject:"Web analytics"
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Viral marketing
Web analytics
Virales Marketing
16
Social Web
9
Social web
9
Consumer behaviour
7
Konsumentenverhalten
7
Internet marketing
6
Online-Marketing
6
Social network
6
Soziales Netzwerk
6
Brand management
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenführung
3
Social relations
3
Soziale Beziehungen
3
Word of mouth
3
Beziehungsmarketing
2
Facebook
2
Innovation diffusion
2
Innovationsdiffusion
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Relationship marketing
2
Social ties
2
Webanalyse
2
word-of-mouth
2
Ambivalence
1
Australia
1
Australien
1
B-to-B-Marketing
1
Beschwerdemanagement
1
Brand
1
Bundling strategy
1
Business network
1
Business networks
1
Business-to-business (B2B)
1
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9
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Article
16
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14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
2
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2
Case study
1
Fallstudie
1
Language
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English
14
German
2
Author
All
Groeger, Lars
Ranaweera, Chatura
Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Mariani, Marcello M.
12
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Gu, Bin
8
Hu, Nan
8
Jin, Ginger Zhe
8
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Journal of business research : JBR
4
European journal of marketing : EJM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of service theory and practice : JSTP
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Tourism management : research, policies, practice
1
Word of mouth and social media
1
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ECONIS (ZBW)
16
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1
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
2
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
3
Former customers' e-WOM in social media platforms : an investigation of motives, network size and social ties
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
146
(
2022
),
pp. 118-133
Persistent link: https://www.econbiz.de/10013271382
Saved in:
4
Examining the trade-off between compensation and promptness in eWOM-triggered service recovery : a restorative justice perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Dibb, Sally
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 381-392
Persistent link: https://www.econbiz.de/10012063617
Saved in:
5
Dynamic trends in online product ratings : a diagnostic utility explanation
Wang, Fang
;
Menon, Kalyani
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
87
(
2018
),
pp. 80-89
Persistent link: https://www.econbiz.de/10011866549
Saved in:
6
Beyond close vs. distant ties : understanding post-service sharing of information with close, exchange, and hybrid ties
Menon, Kalyani
;
Ranaweera, Chatura
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011816991
Saved in:
7
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
Saved in:
8
Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
Saved in:
9
The impact of word of mouth on service purchase decisions : examining risk and the interaction of tie strength and involvement
Voyer, Peter A.
;
Ranaweera, Chatura
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
5
,
pp. 636-656
Persistent link: https://www.econbiz.de/10011417700
Saved in:
10
Talk up or criticize? : customer responses to WOM about competitors during social interactions
Ranaweera, Chatura
;
Jayawardhena, Chanaka
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2636-2656
Persistent link: https://www.econbiz.de/10010483027
Saved in:
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