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~person:"Grohmann, Bianca"
~subject:"Investitionsgütermarketing"
~subject:"Kraftfahrzeugindustrie"
~subject:"Markenartikel"
~subject:"Markenimage"
~subject:"Theory"
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Investitionsgütermarketing
Kraftfahrzeugindustrie
Markenartikel
Markenimage
Theory
Brand management
16
Markenführung
16
Brand image
12
Consumer behaviour
12
Konsumentenverhalten
12
Brand
6
Gender
4
Geschlecht
4
Advertising effects
3
Werbewirkung
3
Brand authenticity
2
Brand biographies
2
Brand gender
2
Branding
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Credibility
2
Glaubwürdigkeit
2
Marketing management
2
Marketingmanagement
2
Narrative transportation
2
Nordamerika
2
North America
2
Product design
2
Produktgestaltung
2
brand gender
2
Brand attachment
1
Brand communication
1
Brand design
1
Brand equity
1
Brand names
1
Brand narratives
1
Brand personality
1
CSR fit
1
Cause sponsorship
1
Communication
1
Consonants in brand names
1
Corporate social responsibility (CSR)
1
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Grohmann, Bianca
Burmann, Christoph
79
Esch, Franz-Rudolf
42
Keller, Kevin Lane
38
Baumgarth, Carsten
36
De Chernatony, Leslie
33
Bruhn, Manfred
31
Melewar, T. C.
30
Phau, Ian
30
Loureiro, Sandra Maria Correia
29
Guzman, Francisco
23
Huber, Frank
23
Fournier, Susan
22
Meffert, Heribert
22
Bang, Nguyen
21
Diamantopoulos, Adamantios
21
Sarkar, Abhigyan
21
Sattler, Henrik
21
Han, Heesup
20
MacInnis, Deborah J.
20
Japutra, Arnold
19
Romaniuk, Jenni
19
Schade, Michael
19
Uggla, Henrik
19
Ahlert, Dieter
18
Dawes, John
18
Christodoulides, George
17
Foroudi, Pantea
17
Khan, Imran
17
Merrilees, Bill
17
Park, C. Whan
17
Piehler, Rico
17
Schmidt, Holger J.
17
Veloutsou, Cleopatra
17
Bauer, Hans H.
16
Fetscherin, Marc
16
Sarkar, Juhi Gahlot
16
Ekinci, Yuksel
15
Ko, Eunju
15
Kumar, Vikas
15
Sreejesh, S.
15
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European journal of marketing : EJM
3
Journal of marketing communications
2
The journal of brand management : an international journal
2
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
The journal of asset management
1
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ECONIS (ZBW)
13
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1
Execution novelty : improving brand evaluations in cause sponsorship
Bodur, H. Onur
;
Tezer, Ali
;
Grohmann, Bianca
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333340
Saved in:
2
When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
Saved in:
3
The influence of passion/determination and external disadvantage on consumer responses to brand biographies
Nguyen, Thanh-Thao
;
Grohmann, Bianca
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 452-465
Persistent link: https://www.econbiz.de/10012298816
Saved in:
4
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
5
Does brand authenticity alleviate the effect of brand scandals?
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011885018
Saved in:
6
Communicating brand gender through type fonts
Grohmann, Bianca
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011612604
Saved in:
7
The brand authenticity effect : situational and individual-level moderators
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 602-620
Persistent link: https://www.econbiz.de/10011574475
Saved in:
8
Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca
;
Bodur, H. Onur
- In:
Journal of business ethics : JOBE
131
(
2015
)
2
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
Saved in:
9
The effect of brand gender similarity on brand-alliance fit and purchase intention
Tilburg, Miriam van
;
Herrmann, Andreas
;
Grohmann, Bianca
; …
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10010513971
Saved in:
10
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
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