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~person:"Grohmann, Bianca"
~subject:"Investitionsgütermarketing"
~subject:"Kraftfahrzeugindustrie"
~subject:"Markenimage"
~subject:"Theory"
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Search: subject_exact:"Brand management"
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Investitionsgütermarketing
Kraftfahrzeugindustrie
Markenimage
Theory
Brand management
16
Markenführung
16
Brand image
12
Consumer behaviour
12
Konsumentenverhalten
12
Brand
6
Markenartikel
6
Gender
4
Geschlecht
4
Advertising effects
3
Werbewirkung
3
Brand authenticity
2
Brand biographies
2
Brand gender
2
Branding
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Credibility
2
Glaubwürdigkeit
2
Marketing management
2
Marketingmanagement
2
Narrative transportation
2
Nordamerika
2
North America
2
Product design
2
Produktgestaltung
2
brand gender
2
Brand attachment
1
Brand communication
1
Brand design
1
Brand equity
1
Brand names
1
Brand narratives
1
Brand personality
1
CSR fit
1
Cause sponsorship
1
Communication
1
Consonants in brand names
1
Corporate social responsibility (CSR)
1
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Grohmann, Bianca
Burmann, Christoph
67
Esch, Franz-Rudolf
32
Keller, Kevin Lane
26
Loureiro, Sandra Maria Correia
25
Baumgarth, Carsten
24
Melewar, T. C.
24
Bruhn, Manfred
23
Phau, Ian
22
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Schade, Michael
19
Sarkar, Abhigyan
18
Huber, Frank
17
MacInnis, Deborah J.
17
Meffert, Heribert
17
Sattler, Henrik
17
Piehler, Rico
16
Ekinci, Yuksel
15
Foroudi, Pantea
15
Park, C. Whan
15
Romaniuk, Jenni
15
Ahlert, Dieter
14
Christodoulides, George
14
Han, Heesup
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
King, Ceridwyn
13
Kumar, Vikas
13
Rahman, Zillur
13
Bauer, Hans H.
12
Gupta, Suraksha
12
Schmidt, Holger J.
12
Shimul, Anwar Sadat
12
Swoboda, Bernhard
12
Veloutsou, Cleopatra
12
Batra, Rajeev
11
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European journal of marketing : EJM
3
The journal of brand management : an international journal
2
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
The journal of asset management
1
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ECONIS (ZBW)
12
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1
Execution novelty : improving brand evaluations in cause sponsorship
Bodur, H. Onur
;
Tezer, Ali
;
Grohmann, Bianca
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333340
Saved in:
2
When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
Saved in:
3
The influence of passion/determination and external disadvantage on consumer responses to brand biographies
Nguyen, Thanh-Thao
;
Grohmann, Bianca
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 452-465
Persistent link: https://www.econbiz.de/10012298816
Saved in:
4
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
5
Does brand authenticity alleviate the effect of brand scandals?
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011885018
Saved in:
6
The brand authenticity effect : situational and individual-level moderators
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 602-620
Persistent link: https://www.econbiz.de/10011574475
Saved in:
7
Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca
;
Bodur, H. Onur
- In:
Journal of business ethics : JOBE
131
(
2015
)
2
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
Saved in:
8
The effect of brand gender similarity on brand-alliance fit and purchase intention
Tilburg, Miriam van
;
Herrmann, Andreas
;
Grohmann, Bianca
; …
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10010513971
Saved in:
9
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
10
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
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