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~person:"Grohmann, Bianca"
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Search: subject:"Brand Management"
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Brand management
16
Markenführung
16
Brand image
12
Consumer behaviour
12
Konsumentenverhalten
12
Markenimage
12
Brand
6
Markenartikel
6
Gender
4
Geschlecht
4
Advertising effects
3
Werbewirkung
3
Brand authenticity
2
Brand biographies
2
Brand gender
2
Branding
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Credibility
2
Glaubwürdigkeit
2
Marketing management
2
Marketingmanagement
2
Narrative transportation
2
Nordamerika
2
North America
2
Product design
2
Produktgestaltung
2
brand gender
2
Brand attachment
1
Brand communication
1
Brand design
1
Brand equity
1
Brand names
1
Brand narratives
1
Brand personality
1
CSR fit
1
Cause sponsorship
1
Communication
1
Consonants in brand names
1
Corporate social responsibility (CSR)
1
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English
16
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Grohmann, Bianca
Esch, Franz-Rudolf
126
Burmann, Christoph
125
Baumgarth, Carsten
86
Melewar, T. C.
73
Meffert, Heribert
60
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
52
Ahlert, Dieter
47
Balmer, John M. T.
45
De Chernatony, Leslie
44
Tomczak, Torsten
43
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Wiedmann, Klaus-Peter
38
Phau, Ian
37
Bauer, Hans H.
36
Schmidt, Holger J.
34
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Sattler, Henrik
32
Kernstock, Joachim
31
Christodoulides, George
30
Iglesias, Oriol
30
Romaniuk, Jenni
30
Gupta, Suraksha
28
Guzman, Francisco
28
Ko, Eunju
28
Strebinger, Andreas
28
Veloutsou, Cleopatra
28
King, Ceridwyn
27
MacInnis, Deborah J.
27
Völckner, Franziska
27
Langner, Tobias
26
Schroeder, Jonathan E.
26
Swoboda, Bernhard
26
Aaker, David A.
25
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European journal of marketing : EJM
3
The journal of brand management : an international journal
3
Journal of marketing communications
2
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
The journal of asset management
1
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ECONIS (ZBW)
16
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1
Execution novelty : improving brand evaluations in cause sponsorship
Bodur, H. Onur
;
Tezer, Ali
;
Grohmann, Bianca
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333340
Saved in:
2
When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
Saved in:
3
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
4
The influence of passion/determination and external disadvantage on consumer responses to brand biographies
Nguyen, Thanh-Thao
;
Grohmann, Bianca
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 452-465
Persistent link: https://www.econbiz.de/10012298816
Saved in:
5
Does brand authenticity alleviate the effect of brand scandals?
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011885018
Saved in:
6
The brand authenticity effect : situational and individual-level moderators
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 602-620
Persistent link: https://www.econbiz.de/10011574475
Saved in:
7
Communicating brand gender through type fonts
Grohmann, Bianca
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011612604
Saved in:
8
Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca
;
Bodur, H. Onur
- In:
Journal of business ethics : JOBE
131
(
2015
)
2
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
Saved in:
9
The effect of brand gender similarity on brand-alliance fit and purchase intention
Tilburg, Miriam van
;
Herrmann, Andreas
;
Grohmann, Bianca
; …
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10010513971
Saved in:
10
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
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