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~person:"Gulati, Ranjay"
~person:"Mattila, Anna S."
~source:"econis"
~subject:"Kundenbindungsprogramm"
~subject:"USA"
~type_genre:"Article in journal"
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Search: "Customer relationship management"
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| 6 applied filters
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Subject
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Kundenbindungsprogramm
USA
Beziehungsmarketing
38
Relationship marketing
38
Consumer behaviour
28
Konsumentenverhalten
28
Customer satisfaction
19
Kundenzufriedenheit
19
Dienstleistungsqualität
16
Service quality
16
Beschwerdemanagement
12
Complaint management
12
Loyalty program
7
United States
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Gastronomie
5
Restaurant industry
5
Customer service
4
Kundenservice
4
Emotion
3
Lieferantenmanagement
3
Service recovery
3
Supplier relationship management
3
service recovery
3
Cause-Related Marketing
2
Cause-related marketing
2
Consumer behavior
2
Cultural identity
2
Fundraising
2
Gender
2
Geschlecht
2
Hotel industry
2
Hotellerie
2
Kulturelle Identität
2
Loyalty
2
Loyalty reward programs
2
Organisatorischer Wandel
2
Organizational change
2
Other customers
2
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6
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Article
13
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
13
Aufsatz im Buch
1
Book section
1
Language
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English
12
German
1
Author
All
Gulati, Ranjay
Mattila, Anna S.
Smith, Alan D.
13
Tanford, Sarah
12
Bijmolt, Tammo H. A.
10
Han, Heesup
7
Kumar, V.
7
Meyer-Waarden, Lars
6
Palmatier, Robert W.
6
Raab, Carola
6
Ramaseshan, B.
6
Zolfaghari, Saeed
6
Bradlow, Eric T.
5
Brodie, Roderick J.
5
Conduit, Jodie
5
Hollebeek, Linda D.
5
Jang, Soocheong
5
Noble, Stephanie M.
5
Steinhoff, Lena
5
Verhoef, Peter C.
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Banik, Shanta
4
Bazargan, Amirhossein
4
Bhardwaj, Renu
4
Breugelmans, Els
4
Chan, Haksin
4
Dorotic, Matilda
4
Evanschitzky, Heiner
4
Hwang, Yoo Hee
4
Hyun, Sunghyup Sean
4
Karray, Salma
4
Kim, Wansoo
4
Krafft, Manfred
4
Mimouni Chaabane, Aïda
4
Rabbanee, Fazlul K.
4
Soni, Pavleen
4
Viswanathan, Vijay
4
Walsh, Gianfranco
4
Zeng, Kevin J.
4
Baker, Melissa A.
3
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Published in...
All
International journal of hospitality management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of services marketing
2
Cornell hospitality quarterly : CQ
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of internet marketing and advertising : IJIMA
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of service management
1
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ECONIS (ZBW)
Showing
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13
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1
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
2
What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee
;
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
Saved in:
3
Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
Saved in:
4
The social influence of other consumers on consumers’ reward donations
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
77
(
2019
),
pp. 504-511
Persistent link: https://www.econbiz.de/10011988872
Saved in:
5
Is it my luck or loyalty? : the role of culture on customer preferences for loyalty reward types
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 769-778
Persistent link: https://www.econbiz.de/10011927138
Saved in:
6
The influence of a "green" loyalty program on service encounter satisfaction
Liu, Qing
;
Mattila, Anna S.
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 576-585
Persistent link: https://www.econbiz.de/10011635004
Saved in:
7
Investigating the impact of surprise rewards on consumer responses
Wu, Luorong
;
Mattila, Anna S.
;
Hanks, Lydia
- In:
International journal of hospitality management
50
(
2015
),
pp. 27-35
Persistent link: https://www.econbiz.de/10011387907
Saved in:
8
A branding model for web search engines
Zhang, Lu
;
Jansen, Bernard J.
;
Mattila, Anna S.
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
Saved in:
9
Antecedents to participation in corporate social responsibility programs
Mattila, Anna S.
;
Hanks, Lydia
- In:
Journal of service management
23
(
2012
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10009666544
Saved in:
10
A cross-cultural comparison of perceived informational fairness with service failure explanations
Wang, Chen-ya
;
Mattila, Anna S.
- In:
The journal of services marketing
25
(
2011
)
6
,
pp. 429-439
Persistent link: https://www.econbiz.de/10009390049
Saved in:
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