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~person:"Guo, Chiquan"
~person:"Krafft, Manfred"
~person:"Meyer, Anton"
~subject:"Lieferantenmanagement"
~subject:"Theorie"
~type_genre:"Article in journal"
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Search: subject:"Customer relationship management"
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Lieferantenmanagement
Theorie
Beziehungsmarketing
25
Relationship marketing
25
Supplier relationship management
8
Consumer behaviour
7
Konsumentenverhalten
7
B-to-B-Marketing
6
Business-to-business marketing
6
Customer satisfaction
6
Kundenzufriedenheit
6
Marketing management
6
Marketingmanagement
6
Theory
4
Customer relationship management
3
Customer value
3
Firm performance
3
Internet marketing
3
Kundenbindungsprogramm
3
Kundenwert
3
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3
Online-Marketing
3
Unternehmenserfolg
3
B2B marketing
2
Brand image
2
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Guo, Chiquan
Krafft, Manfred
Meyer, Anton
Svensson, Göran
22
Herrmann, Andreas
12
Homburg, Christian
12
Naudé, Peter
10
Bruhn, Manfred
9
Huber, Frank
9
Mostert, Pierre
9
Gil Saura, Irene
8
La Rocca, Antonella
8
Palmatier, Robert W.
8
Casidy, Riza
7
Friend, Scott B.
7
Mysen, Tore
7
Aykol, Bilge
6
Henneberg, Stephan
6
Keränen, Joona
6
Kumar, V.
6
Mangus, Stephanie M.
6
Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Scheer, Lisa K.
6
Snehota, Ivan
6
Wang, Yonggui
6
Folse, Judith Anne Garretson
5
Gligor, David M.
5
Grewal, Rajdeep
5
Hennig-Thurau, Thorsten
5
Huang, Ying
5
Lacoste, Sylvie
5
Leonidou, Leonidas C.
5
Prior, Daniel D.
5
Roberts-Lombard, Mornay
5
Schwepker, Charles H. <Jr.>
5
Sharma, Piyush
5
Thaichon, Park
5
Ulaga, Wolfgang
5
Wang, Yong Jian
5
Zhang, Chuang
5
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Asia Pacific journal of marketing and logistics
1
Die Betriebswirtschaft : DBW
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of research in marketing and entrepreneurship : JRME
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
11
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11
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1
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
R&D investment, business performance, and moderating role of Guanxi : evidence from China
Guo, Chiquan
;
Sarkar, Sudipto
;
Zhu, Jing
;
Wang, Yong Jian
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 55-63
Persistent link: https://www.econbiz.de/10012421619
Saved in:
3
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
4
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
5
Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan
;
Wang, Yong Jian
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
Saved in:
6
Distributor orientation and channel profitability for manufacturing-centered SMEs : moderating role of competitive intensity and coordinative intensity
Guo, Chiquan
;
Wang, Yong Jian
;
Zhu, Ying
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
2
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011643911
Saved in:
7
How manufacturer market orientation influences B2B customer satisfaction and retention : empirical investigation of the three market orientation components
Guo, Chiquan
;
Wang, Yong Jian
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10010532053
Saved in:
8
How to calibrate conventional market-oriented organizational culture in 21st century production-centred firms? : a customer relationship perspective
Guo, Chiquan
;
Wang, Yong Jian
;
Metcalf, Ashley
- In:
International journal of production economics
156
(
2014
),
pp. 235-245
Persistent link: https://www.econbiz.de/10010410217
Saved in:
9
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
10
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
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