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~person:"Gupta, Suraksha"
~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Brand image"
~subject:"Firmenimage"
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Search: subject_exact:"Markenpolitik"
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Brand image
Firmenimage
Brand management
78
Markenführung
78
Markenimage
29
Consumer behaviour
22
Konsumentenverhalten
22
Brand
21
Markenartikel
21
Brand architecture
16
Markenarchitektur
16
Corporate reputation
13
Beziehungsmarketing
12
Relationship marketing
12
Marketing management
10
Marketingmanagement
10
Corporate Social Responsibility
6
Corporate social responsibility
6
Einzelhandel
6
Retail trade
6
Corporate culture
5
Customer integration
5
Firm performance
5
KMU
5
Kundenintegration
5
Luxury goods
5
Luxusgüter
5
SME
5
Unternehmenserfolg
5
Unternehmenskultur
5
Australia
4
Australien
4
Customer satisfaction
4
Führungsstil
4
Globalization
4
Internet marketing
4
Kundenzufriedenheit
4
Leadership style
4
Online-Marketing
4
USA
4
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Article
38
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39
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39
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1
Collection of articles of several authors
1
Conference paper
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Graue Literatur
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Konferenzbeitrag
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English
40
Author
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Gupta, Suraksha
Merrilees, Bill
Sharifah Faridah Syed Alwi
Burmann, Christoph
51
Melewar, T. C.
36
Keller, Kevin Lane
28
Balmer, John M. T.
27
Loureiro, Sandra Maria Correia
27
Bang, Nguyen
24
Phau, Ian
22
De Chernatony, Leslie
21
Esch, Franz-Rudolf
21
Baumgarth, Carsten
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Foroudi, Pantea
19
Japutra, Arnold
19
Sarkar, Abhigyan
18
MacInnis, Deborah J.
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Han, Heesup
15
Khan, Imran
15
Romaniuk, Jenni
15
Swoboda, Bernhard
15
Christodoulides, George
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Schmidt, Holger J.
14
King, Ceridwyn
13
Kumar, Vikas
13
Rahman, Zillur
13
Sattler, Henrik
13
Tomczak, Torsten
13
Veloutsou, Cleopatra
13
Grohmann, Bianca
12
Kaufmann, Hans Rüdiger
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Vrontis, Demetris
12
Wiedmann, Klaus-Peter
12
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All
Journal of business research : JBR
8
The journal of brand management : an international journal
5
International studies of management and organization
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Australasian marketing journal
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
Thunderbird international business review
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
International journal of management reviews : IJMR
1
Journal of world business : JWB
1
Technological forecasting & social change : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
The journal of product & brand management
1
Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
40
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10
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40
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date (oldest first)
1
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
2
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
3
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
4
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
5
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
6
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
7
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
8
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
9
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
10
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
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