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~person:"Gupta, Suraksha"
~person:"Wong, IpKin Anthony"
~type:"article"
~type:"book"
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Search: subject_exact:"Markenidentität"
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Brand image
31
Markenimage
31
Brand management
20
Markenführung
20
Consumer behaviour
15
Konsumentenverhalten
15
Brand
9
Markenartikel
9
Tourism marketing
8
Tourismusmarketing
8
Beziehungsmarketing
7
Relationship marketing
7
Customer satisfaction
5
Kundenzufriedenheit
5
Brand equity
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Destination management
4
Destinationsmanagement
4
Hotel industry
4
Hotellerie
4
Corporate reputation
3
Cultural heritage
3
Destination image
3
Dienstleistungsqualität
3
Firmenimage
3
Gambling
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Glücksspiel
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Hotel
3
Kulturgüter
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Place marketing
3
Reputation
3
Service quality
3
Standortmarketing
3
Urlaubsverhalten
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Brand competitiveness
2
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2
Brand value
2
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Language
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English
31
Author
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Gupta, Suraksha
Wong, IpKin Anthony
Burmann, Christoph
83
Huber, Frank
34
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Sattler, Henrik
24
Bauer, Hans H.
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Romaniuk, Jenni
22
Schade, Michael
22
Usman, Osly
21
Foroudi, Pantea
20
Han, Heesup
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Bruhn, Manfred
16
Ekinci, Yuksel
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Piehler, Rico
15
Sreejesh, S.
15
Völckner, Franziska
15
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Journal of business research : JBR
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of hospitality management
3
Journal of travel and tourism marketing
2
Qualitative market research : an international journal
2
Thunderbird international business review
2
Tourism management perspectives : TMP
2
Asia Pacific journal of marketing and logistics
1
Building corporate identity, image and reputation in the digital era
1
International journal of contemporary hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of vacation marketing
1
Journal of world business : JWB
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
1
Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
31
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10
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31
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date (oldest first)
1
How folk music induces destination image : a synthesis between sensory marketing and cognitive balance theory
Fan, Yulan
;
Wong, IpKin Anthony
;
Lin, Zhiwei
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318842
Saved in:
2
Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
Saved in:
3
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
4
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
5
Not all films are created the same : understanding the cross-level effect of movie ratings on destination image creation
Wong, IpKin Anthony
;
Song, Yang Carol
;
Zhang, Chi
- In:
Journal of travel and tourism marketing
38
(
2021
)
4
,
pp. 356-367
Persistent link: https://www.econbiz.de/10012549654
Saved in:
6
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
7
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
8
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
9
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
10
The role of food festivals in branding culinary destinations
Yang, Fiona X.
;
Wong, IpKin Anthony
;
Tan, Sherry Xiuchang
; …
- In:
Tourism management perspectives : TMP
34
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238228
Saved in:
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