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~person:"Gustafsson, Anders"
~person:"Harmeling, Colleen M."
~person:"Krafft, Manfred"
~subject:"Business-to-business marketing"
~subject:"Firm performance"
~subject:"Konsumentenverhalten"
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Search: subject:"Beziehungsmarketing"
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Business-to-business marketing
Firm performance
Konsumentenverhalten
Beziehungsmarketing
73
Relationship marketing
73
Consumer behaviour
24
Customer satisfaction
19
Kundenzufriedenheit
19
Dienstleistungsqualität
11
Service quality
11
Theorie
10
Theory
10
Deutschland
9
Germany
9
Customer integration
8
Customer value
8
Kundenintegration
8
Kundenmanagement
8
Kundenwert
8
Market research
8
Marktforschung
8
Customer service
7
Einzelhandel
7
Kundenservice
7
Retail trade
7
Unternehmenserfolg
7
Customer experience
6
Lieferantenmanagement
6
Marketing management
6
Marketingmanagement
6
Supplier relationship management
6
Dienstleistung
5
Electronic Commerce
5
Innovation
5
Services
5
B-to-B-Marketing
4
Customer relationship management
4
Dienstleistungssektor
4
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4
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4
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21
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24
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22
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22
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Collection of articles of several authors
1
Graue Literatur
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English
26
German
3
Author
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Gustafsson, Anders
Harmeling, Colleen M.
Krafft, Manfred
Han, Heesup
40
Hollebeek, Linda D.
36
Kumar, V.
33
Mattila, Anna S.
30
Verhoef, Peter C.
26
Loureiro, Sandra Maria Correia
23
Huber, Frank
21
Grewal, Dhruv
20
Rather, Raouf Ahmad
20
Gil Saura, Irene
19
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Homburg, Christian
16
Khan, Imran
16
Balaji, M. S.
15
Evanschitzky, Heiner
15
Foscht, Thomas
15
Herrmann, Andreas
15
Kleinaltenkamp, Michael
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Rahman, Zillur
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Leckie, Civilai
14
Quach, Sara
14
Schumann, Jan Hendrik
14
Sesé, F. Javier
14
Vrontis, Demetris
14
Blut, Markus
13
Casidy, Riza
13
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Verein Deutscher Ingenieure
1
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Journal of the Academy of Marketing Science
5
Journal of business research : JBR
3
Journal of retailing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Customer engagement marketing
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of service research
1
Journal of service research : JSR
1
Managing service quality : MSQ ; an international journal
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The University of Michigan Business School management series
1
The journal of services marketing
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VDI-Studie
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ECONIS (ZBW)
29
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1
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10
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29
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date (oldest first)
1
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
2
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
3
The clock is tickin-Or is it? : customer satisfaction response to waiting shorter vs. longer than expected during a service encounter
Caruelle, Delphine
;
Lervik-Olsen, Line
;
Gustafsson, Anders
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10014321982
Saved in:
4
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
5
How do corporate social responsibility (CSR) and innovativeness increase financial gains? : a customer perspective analysis
Ghanbarpour, Tohid
;
Gustafsson, Anders
- In:
Journal of business research : JBR
140
(
2022
),
pp. 471-481
Persistent link: https://www.econbiz.de/10013040676
Saved in:
6
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
7
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
8
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
9
Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
Saved in:
10
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
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