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~person:"Guzman, Francisco"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand"
~subject:"Markenführung"
~subject:"Markenimage"
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Brand
Markenführung
Markenimage
Consumer behaviour
91
Konsumentenverhalten
91
Brand management
50
Brand image
42
Beziehungsmarketing
31
Relationship marketing
31
Markenartikel
25
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15
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11
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55
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Guzman, Francisco
Loureiro, Sandra Maria Correia
Phau, Ian
44
Huber, Frank
29
Han, Heesup
28
Diamantopoulos, Adamantios
27
Ko, Eunju
27
Melewar, T. C.
26
Dawes, John
25
Keller, Kevin Lane
24
Sarkar, Abhigyan
24
Wiedmann, Klaus-Peter
24
Bang, Nguyen
22
Veloutsou, Cleopatra
21
Bauer, Hans H.
20
Hollebeek, Linda D.
20
Usman, Osly
20
Romaniuk, Jenni
19
Sattler, Henrik
19
Burmann, Christoph
18
Japutra, Arnold
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Fetscherin, Marc
17
Fournier, Susan
17
Gázquez-Abad, Juan Carlos
17
Bagozzi, Richard P.
16
Gierl, Heribert
16
Park, C. Whan
16
Paul, Justin
16
Sreejesh, S.
16
Sung, Yongjun
16
Valette-Florence, Pierre
16
Bronnenberg, Bart J.
15
Dubé, Jean-Pierre
15
Kunkel, Thilo
15
Martínez-López, Francisco J.
15
Pelsmacker, Patrick de
15
Septianto, Felix
15
Ahn, Jiseon
14
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The journal of product & brand management
11
Journal of retailing and consumer services
6
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
5
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
European journal of marketing : EJM
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
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Qualitative market research : an international journal
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The service industries journal
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
55
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55
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
3
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
6
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
7
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
8
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
9
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
10
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
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