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~person:"Hallberg, Niklas"
~person:"Liozu, Stephan"
~subject:"Competitive advantage"
~subject:"Customer value"
~subject:"New product development"
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Hallberg, Niklas
Liozu, Stephan
Hinterhuber, Andreas
11
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3
Croux, Christophe
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Innovation in pricing : contemporary theories and best practices
3
Business horizons
1
Journal of business research : JBR
1
Journal of revenue and pricing management
1
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ECONIS (ZBW)
8
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1
Pricing as a driver of profitable growth : an agenda for CEOs and senior executives
Liozu, Stephan
;
Hinterhuber, Andreas
- In:
Business horizons
65
(
2022
)
4
,
pp. 457-467
Persistent link: https://www.econbiz.de/10013325846
Saved in:
2
New product pricing in business markets : the role of psychological traits
Hinterhuber, Andreas
;
Kienzler, Mario
;
Liozu, Stephan
- In:
Journal of business research : JBR
133
(
2021
),
pp. 231-241
Persistent link: https://www.econbiz.de/10012590233
Saved in:
3
Is innovation in pricing your next source of competitive advantage?
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 11-27)
.
2018
Persistent link: https://www.econbiz.de/10011713210
Saved in:
4
The organizational design of the pricing function in firms : a center-led management approach
Liozu, Stephan
;
Ecker, Kellie
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 31-53)
.
2018
Persistent link: https://www.econbiz.de/10011713240
Saved in:
5
Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry
Hallberg, Niklas
;
Andersson, Linn
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 54-71)
.
2018
Persistent link: https://www.econbiz.de/10011713244
Saved in:
6
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
7
Dollarizing differentiation value : a practical guide for the quantification and the capture of customer value in B2B markets
Liozu, Stephan
-
2016
1. Value-based pricing is a methodology -- 2. The unique complexity of value-based pricing -- 3. Know your competition (step 1) -- 4. Know your customer segments (step 2) -- 5. Extract your true differentiation (step 3) -- 6. Quantify your differentiation value (step 4) -- 7. Understand the...
Persistent link: https://www.econbiz.de/10012101581
Saved in:
8
Pricing strategies and pricing capabilities
Johansson, Magnus
;
Hallberg, Niklas
;
Hinterhuber, Andreas
; …
- In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 4-11
Persistent link: https://www.econbiz.de/10009561182
Saved in:
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