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~person:"Han, Heesup"
~person:"Kirchgeorg, Manfred"
~person:"Vrontis, Demetris"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Brand management
50
Markenführung
50
Consumer behaviour
42
Konsumentenverhalten
42
Brand image
33
Markenimage
33
Beziehungsmarketing
26
Relationship marketing
26
Customer satisfaction
15
Kundenzufriedenheit
15
Brand
14
Markenartikel
13
Brand loyalty
10
Corporate reputation
9
Markentreue
9
Hotel industry
7
Hotellerie
7
Confidence
5
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5
Perception
5
Satisfaction
5
Service quality
5
Social Web
5
Social web
5
Vertrauen
5
Wahrnehmung
5
Corporate Social Responsibility
4
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4
Customer integration
4
Cyprus
4
Football
4
Fußball
4
Gastronomie
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4
Internet marketing
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Kundenintegration
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Article in journal
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6
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3
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Han, Heesup
Kirchgeorg, Manfred
Vrontis, Demetris
Melewar, T. C.
17
Balmer, John M. T.
14
Foroudi, Pantea
11
Bang, Nguyen
10
Gupta, Suraksha
6
Iglesias, Oriol
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Foroudi, Mohammad Mahdi
5
Sharifah Faridah Syed Alwi
5
Urde, Mats
5
Abratt, Russell
4
Becker, Kip
4
Chen, Weifeng
4
Dennis, Charles
4
Greyser, Stephen A.
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Abimbola, Temi
3
Dineen, Brian R.
3
He, Xinming
3
Hussain, Shahzeb
3
Kabst, Rüdiger
3
Kim, Kyung Hoon
3
Kitchen, Philip J.
3
Markovic, Stefan
3
Navare, Jyoti
3
Nobre, Helena
3
Rindell, Anne
3
Singh, Jaywant
3
Smith, Katherine Taken
3
Swoboda, Bernhard
3
Wiedmann, Klaus-Peter
3
Anisimova, Tatiana
2
Azimi, Mohammad
2
Baum, Matthias
2
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Journal of travel and tourism marketing
3
Forum Wirtschaftsethik : Jahresschrift des DNWE
1
Global business & economics review
1
International journal of internet marketing and advertising : IJIMA
1
Marketing : ZFP ; journal of research and management
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
9
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1
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9
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date (oldest first)
1
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
2
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
3
Academic propaganda in international education : detection, remedy and conceptualisation
Shams, S. M. Riad
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Global business & economics review
25
(
2021
)
3/4
,
pp. 251-272
Persistent link: https://www.econbiz.de/10012668102
Saved in:
4
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
5
Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions
Han, Heesup
;
Yu, Jongsik
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
36
(
2019
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10012179410
Saved in:
6
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
7
Marketing und Corporate Responsibility
Suchanek, Andreas
;
Kirchgeorg, Manfred
- In:
Forum Wirtschaftsethik : Jahresschrift des DNWE
17
(
2009
)
3
,
pp. 7-17
Persistent link: https://www.econbiz.de/10003891239
Saved in:
8
Unternehmens- und Stakeholderkommunikation als Einflussfaktoren des Unternehmensmarkenimages
Fiedler, Lars
;
Becker, Jan U.
;
Kirchgeorg, Manfred
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
3
,
pp. 197-211
Persistent link: https://www.econbiz.de/10003875534
Saved in:
9
Nachhaltigkeitsorientierte Unternehmensmarken und Corporate Identity ; Bedeutung, Umsetzungsvoraussetzungen und Positionierungskriterien
Hermann, Steffen
;
Kirchgeorg, Manfred
- In:
Umweltwirtschaftsforum : uwf ; die …
14
(
2006
)
1
,
pp. 22-29
Persistent link: https://www.econbiz.de/10003315097
Saved in:
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