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~person:"Han, Heesup"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Marketing
145
Consumer behaviour
85
Theorie
74
Theory
74
Relationship marketing
73
Beziehungsmarketing
72
Marktforschung
70
Market research
66
Marketingmanagement
59
Marketing management
56
Customer satisfaction
53
Kundenzufriedenheit
53
Marketing theory
39
Marketingtheorie
39
Brand management
37
Markenführung
37
Service quality
33
Deutschland
32
Dienstleistungsqualität
32
Germany
32
Hotel industry
27
Hotellerie
27
Brand image
25
Holiday behaviour
25
Markenimage
25
Urlaubsverhalten
25
Tourism
19
Tourismus
19
Werbung
19
Kommunikation
18
Tourism marketing
18
Tourismusmarketing
18
Business-to-business marketing
17
Unternehmen
17
Advertising
16
Lieferantenmanagement
16
Marketingforschung
16
Physical distribution
16
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Undetermined
55
Free
2
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Article
90
Book / Working Paper
12
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Article in journal
82
Aufsatz in Zeitschrift
82
Aufsatz im Buch
8
Book section
8
Collection of articles of several authors
5
Sammelwerk
5
Handbook
4
Handbuch
4
Aufsatzsammlung
2
Lehrbuch
2
Reprint
2
Textbook
2
Arbeitspapier
1
Graue Literatur
1
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1
Working Paper
1
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Language
All
English
88
German
14
Author
All
Han, Heesup
Malhotra, Naresh K.
Pepels, Werner
Kleinaltenkamp, Michael
54
Mattila, Anna S.
52
Wiedmann, Klaus-Peter
52
Huber, Frank
48
Loureiro, Sandra Maria Correia
48
Herrmann, Andreas
46
Hollebeek, Linda D.
46
Homburg, Christian
44
Kumar, V.
44
Bauer, Hans H.
43
Backhaus, Klaus
42
Phau, Ian
42
Verhoef, Peter C.
41
Grewal, Dhruv
39
Bang, Nguyen
36
Dwivedi, Yogesh Kumar
36
Gierl, Heribert
36
Ko, Eunju
35
Usman, Osly
34
Walsh, Gianfranco
34
Vrontis, Demetris
33
Bagozzi, Richard P.
32
Pelsmacker, Patrick de
32
Cova, Bernard
31
Melewar, T. C.
31
Romaniuk, Jenni
31
Swoboda, Bernhard
31
Sharma, Piyush
30
Sheth, Jagdish N.
29
Balaji, M. S.
28
Rajagopal
28
Septianto, Felix
28
Chintagunta, Pradeep K.
27
Dawes, John
27
Dens, Nathalie
27
Filieri, Raffaele
27
Foxall, Gordon R.
27
Paul, Justin
27
Sarkar, Abhigyan
27
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Published in...
All
Journal of travel and tourism marketing
24
International journal of hospitality management
18
International journal of contemporary hospitality management
8
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of hospitality marketing & management
4
Journal of retailing and consumer services
4
Journal of business-to-business marketing
3
Tourism management : research, policies, practice
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Tourism and hospitality research : the surrey quarterly review
2
AMS review : official publication of the Academy of Marketing Science
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
International journal of consumer studies
1
Journal of Contemporary Issues in Business and Government
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing
1
Legends in marketing
1
Praktische Betriebswirtschaft
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
1
Tourism management perspectives : TMP
1
UTB für Wissenschaft / Grosse Reihe
1
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ECONIS (ZBW)
102
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1
Building value co-creation with social media
marketing
, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
Travel and tourism
marketing
in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
4
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
5
Influencing factors of empty nest family tourism consumption
Dong, Limin
;
Quan, Lanji
;
Song, Zhenzhen
;
Han, Heesup
- In:
Journal of travel and tourism marketing
39
(
2022
)
3
,
pp. 290-304
Persistent link: https://www.econbiz.de/10013352884
Saved in:
6
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
7
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
8
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
9
Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Seo, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 639-652
Persistent link: https://www.econbiz.de/10014447620
Saved in:
10
Inconvenient experiences among Muslim travelers : an analysis of the multiple causes
Al-Ansi, Amr
;
Han, Heesup
;
Kim, Seongseop
;
King, Brian
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1352-1370
Persistent link: https://www.econbiz.de/10012593224
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