//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hanna, Sonya"
~person:"Jaenichen, Sebastian"
~person:"Roy, Sanjit"
~person:"Weber, Florian"
~subject:"Markenführung"
~subject:"Subvention"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Regionenmarke"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Subvention
Place marketing
13
Standortmarketing
13
Brand management
7
Brand image
6
Markenimage
6
City marketing
3
Place branding
3
Regional business growth programme
3
Stadtmarketing
3
Wirtschaftsförderung
3
place branding
3
Beziehungsmarketing
2
Decision under uncertainty
2
Entscheidung unter Unsicherheit
2
Gewerbegebiet
2
Industrial park
2
Location choice
2
Location factor
2
Location policy
2
Relationship marketing
2
Signalling
2
Stakeholder
2
Standortfaktor
2
Standortpolitik
2
Standortwahl
2
Subsidy
2
Theorie
2
Theory
2
Tourism marketing
2
Tourismusmarketing
2
customer-based place brand equity (CBPBE)
2
Beer
1
Bier
1
Brand
1
Brand architecture
1
Brand leadership
1
Britain
1
Co-branding
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
8
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
7
German
2
Author
All
Hanna, Sonya
Jaenichen, Sebastian
Roy, Sanjit
Weber, Florian
Kavaratzis, Mihalis
5
Dinnie, Keith
4
Melewar, T. C.
4
Rowley, Jennifer
4
Warnaby, Gary
4
Zenker, Sebastian
4
Anholt, Simon
3
Bang, Nguyen
3
Bose, Sunny
3
Braun, Erik
3
Giovanardi, Massimo
3
Lucarelli, Andrea
3
Masouras, Andreas
3
Meffert, Heribert
3
Skinner, Heather
3
Zavattaro, Staci M.
3
Ashworth, Gregory J.
2
Bayraktar, Ahmet
2
Block, Jürgen
2
Brown, Stephen
2
Campelo, Adriana
2
Doering, Heike
2
Gertner, Rosane K.
2
Hamzaoui-Essoussi, Leila
2
Hultman, Magnus
2
Jaffe, Eugene D.
2
Kerr, Greg
2
Kirchgeorg, Manfred
2
Koenig-Lewis, Nicole
2
Komodromos, Marcos
2
Kurzhals, Frank G.
2
Lam, Phoenix
2
Medway, Dominic
2
Papadopoulos, Nicolas G.
2
Peattie, Kenneth J.
2
Pistikou, Victoria
2
Reynolds, Laura
2
more ...
less ...
Published in...
All
Journal of marketing management : MM
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Journal of business research : JBR
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of asset management
1
Tourism management : research, policies, practice
1
Zeitschrift für Wirtschaftspolitik
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
4
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
5
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
6
A practitioner-led strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1782-1815
Persistent link: https://www.econbiz.de/10010235013
Saved in:
7
Towards a strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 458-476
Persistent link: https://www.econbiz.de/10009159931
Saved in:
8
Heterogene Standortqualitäten und Signalstrategien : Ansiedlungsprämien, Werbung und kommunale Leuchtturmpolitik
Steinrücken, Torsten
;
Jaenichen, Sebastian
- In:
Zeitschrift für Wirtschaftspolitik
52
(
2003
)
3
,
pp. 399-419
Persistent link: https://www.econbiz.de/10001859270
Saved in:
9
Heterogene Standortqualitäten und Signalstrategien : Ansiedlungsprämien, Werbung und kommunale Leuchtturmpolitik
Steinrücken, Torsten
;
Jaenichen, Sebastian
-
2003
Persistent link: https://www.econbiz.de/10001747608
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->