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~person:"Hanna, Sonya"
~person:"Jaenichen, Sebastian"
~person:"Roy, Sanjit"
~person:"Weber, Florian"
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Search: subject_exact:"Regionenmarke"
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Place marketing
13
Standortmarketing
13
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
City marketing
3
Place branding
3
Regional business growth programme
3
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place branding
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Decision under uncertainty
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customer-based place brand equity (CBPBE)
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Beer
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Hanna, Sonya
Jaenichen, Sebastian
Roy, Sanjit
Weber, Florian
Warnaby, Gary
11
Campelo, Adriana
8
Medway, Dominic
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Melewar, T. C.
7
Foroudi, Pantea
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Braun, Erik
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Foroudi, Mohammad Mahdi
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Papadopoulos, Nicolas G.
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Pechlaner, Harald
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Skinner, Heather
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Stylidis, Dimitrios
4
Zenker, Sebastian
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3
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Bose, Sunny
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Brown, Stephen
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Kabanda, Patrick
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Bausteine der Regionalentwicklung
2
Journal of marketing management : MM
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Journal of business research : JBR
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Strategic place branding methodologies and theory for tourist attraction
1
The journal of asset management
1
Tourism management : research, policies, practice
1
Wirtschaftspolitik und Wirtschaftsförderung auf kommunaler Ebene : theoretische Analysen und praktische Beispiele
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ECONIS (ZBW)
13
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1
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
4
Do places have a personality? : a perspective from place branding
Hanna, Sonya
;
Rowley, Jennifer
- In:
Strategic place branding methodologies and theory for …
,
(pp. 21-40)
.
2017
Persistent link: https://www.econbiz.de/10011692401
Saved in:
5
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
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6
"Ein Bier wie seine Heimat - ursprünglich, ehrlich und charaktervoll" : eine Untersuchung der Vermarktung "fränkischer" Biere aus diskurstheoretischer Perspektive
Fischer, Christina
;
Weber, Florian
- In:
Bausteine der Regionalentwicklung
,
(pp. 73-93)
.
2015
Persistent link: https://www.econbiz.de/10010500844
Saved in:
7
"Die Stärken der Region herausarbeiten" : von Idealvorstellungen der "Regionalentwicklung" und Hindernissen "vor Ort"
Weber, Florian
;
Weber, Friedericke
- In:
Bausteine der Regionalentwicklung
,
(pp. 169-177)
.
2015
Persistent link: https://www.econbiz.de/10010502846
Saved in:
8
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
9
A practitioner-led strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1782-1815
Persistent link: https://www.econbiz.de/10010235013
Saved in:
10
Towards a strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 458-476
Persistent link: https://www.econbiz.de/10009159931
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