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~person:"Harrigan, Paul"
~person:"Ruyter, Ko de"
~subject:"Customer satisfaction"
~subject:"Social Web"
~type:"article"
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Customer satisfaction
Social Web
Social web
32
Beziehungsmarketing
19
Relationship marketing
19
Consumer behaviour
16
Konsumentenverhalten
16
Internet marketing
15
Online-Marketing
15
Customer integration
8
Kundenintegration
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Social media
8
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7
Virtuelle Realität
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Customer engagement
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social media
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Augmented reality
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32
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Harrigan, Paul
Ruyter, Ko de
Dwivedi, Yogesh Kumar
29
Füller, Johann
28
Law, Chun Hung Roberts
24
Hajli, Nick
22
Filieri, Raffaele
21
Loureiro, Sandra Maria Correia
21
Rita, Paulo
21
Flavián Blanco, Carlos
20
Pitt, Leyland F.
19
Qiu, Liangfei
18
Whinston, Andrew B.
18
Agnihotri, Raj
17
Casaló, Luis V.
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Ozuem, Wilson
16
Tan, Yong
16
Vrontis, Demetris
16
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
Rana, Nripendra P.
15
Dhir, Amandeep
14
Haenlein, Michael
14
Hinz, Oliver
14
Leimeister, Jan Marco
14
Luo, Xin
14
Möslein, Kathrin
14
Stephen, Andrew T.
14
Wirtz, Bernd W.
14
Akram, Umair
13
Etter, Michael
13
Krcmar, Helmut
13
Kumar, Vikas
13
Law, Rob
13
Quach, Sara
13
Sandström, Christian
13
Saxton, Gregory D.
13
Skiera, Bernd
13
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Journal of business research : JBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Psychology & marketing
3
Australasian marketing journal
2
Journal of marketing theory and practice
2
Journal of service research : JSR
2
Journal of strategic marketing
2
International journal of electronic commerce : IJEC
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of management information systems : JMIS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of vacation marketing : an international journal
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
32
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1
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
2
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
3
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
6
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
7
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
8
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
9
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
10
Two-way acculturation in social media : the role of institutional efforts
Fujita, Momoko
;
Harrigan, Paul
;
Roy, Sanjit
;
Soutar, …
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 532-542
Persistent link: https://www.econbiz.de/10012134624
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